Business Strategy and Marketing

As a passionate team of distinguished scholars and industry experts, our department is at the forefront of cutting-edge research that informs policy makers, shapes business strategies and trends and redefines the boundaries of business and marketing knowledge. Our faculty members regularly publish in leading international journals such as, for example, Human Relations, Journal of Experimental Psychology: General, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of World Business or Academy of Management Learning and Education.

We pride ourselves on our holistic approach to education, blending theoretical insights with real-world applications. Through interactive lectures, hands-on projects, and immersive case studies, our students gain a deep understanding of strategic thinking, consumer behaviour, international market dynamics, and innovative business and marketing techniques. Our students have the opportunity to engage in vibrant discussions, collaborate on research projects, and interact with industry leaders through workshops, seminars, and networking events. This unique learning experience equips our graduates with a competitive edge, enabling them to excel in diverse careers spanning marketing, corporate leadership, international business, consulting, and beyond.

In the Business Strategy and Marketing Department, we foster a culture of collaboration and embark on a transformative research and educational journey that merges academic excellence with practical relevance, preparing you to lead in the global business arena.