Dr Mohammad Saleh Torkestani

Dr Mohammad Sale Torkestani is a Senior Lecturer in Marketing, with over 14 years of international and UK-based experience in higher education. He currently leads innovative, technology-driven modules and research projects at the intersection of marketing technologies (MarTech), artificial intelligence, and sustainibility.

Holding a PhD in Marketing and multiple prestigious professional recognitions, including Senior Fellowship of the Higher Education Academy (SFHEA), Fellowship of the Chartered Management Institute (FCMI), and Certified Management & Business Educator (CMBE), Dr Torkestani is committed to educational excellence and the continuous advancement of research impact.

His teaching portfolio spans undergraduate, postgraduate, and executive education, with a particular focus on technology-enhanced marketing education. He has designed and delivered cutting-edge modules such as Marketing Technologies, SEO, and AI-Based Content Creation. His pedagogical approach combines research-led instruction with experiential learning tools such as simulations, flipped classrooms, and real-world case studies. He is also a dedicated supervisor of undergraduate, master's, and doctoral research projects in marketing, AI ethics, and digital communication.

Dr Torkestani’s research explores responsible and inclusive applications of AI in marketing and education, with a growing focus on fairness and transparency in AI-driven systems. He has secured multiple grants, including projects on cross-cultural fairness in emotion recognition algorithms and AI-powered home health interventions. His published work contributes to critical debates around AI authority, ethical prompt design, and the integration of AI into curricula and assessments. In addition to his research in AI and pedagogy, he brings extensive experience in neuromarketing, consumer behaviour, and diaspora marketing.

Previously, Dr Torkestani held academic leadership roles at De Montfort University, where he served as Programme Leader for MSc Advertising & PR Management, and Associate Dean and Pro-Vice-Chancellor positions overseas.

He is an active member of leading professional bodies, including the Academy of Marketing and the British Academy of Management, and is a regular contributor to major international conferences such as the BAM, AM, AMA, IEEE, ANZMAC, and CABS LTSE.