Dr Janet Geipel
Senior Lecturer
Business Strategy and Marketing
I am a behavioural scientist at the University of Exeter Business School, which I joined in 2021 following postdoctoral training at the University of Chicago with Professor Boaz Keysar.
My research examines how language and communication shape consumer choices, judgment, and behaviour. Using experiments, I investigate the psychological mechanisms underlying these effects, with applications to sustainable consumption, prosocial behaviour, health, and ethics. My work aims to inform how organisations communicate with consumers and other stakeholders, and how communication can support more informed, sustainable, and ethical decisions.
My research has been published in Nature Sustainability, Journal of International Business Studies, Journal of Experimental Psychology: General, Cognition, Journal of Experimental Social Psychology, Journal of Experimental Psychology: Applied, and Risk Analysis. These publications reflect a research programme connecting psychological theory with questions relevant to business and society.
Alongside my research, I contribute to research leadership, doctoral education, and academic development at Exeter through the following roles:
- Research Lead, Social and Behavioural Science, Centre for Resilience in Environment, Water and Waste (CREWW)
- Research and Impact Lead for the Business Strategy and Marketing Group
- Academic Lead of the Social Inequality Grand Challenges
- Research Coordinator of the Exeter Centre for Leadership
- Coordinator of the Business School Mentorship Program
- Open Science Champion
Webpage: www.janetgeipel.weebly.com
Career: CV
I welcome enquiries from prospective PhD students interested in behavioural science, experimental consumer psychology, judgment and decision-making, or marketing, particularly those exploring how language and communication influence consequential choices.