Dr Alby Kurian

About me:

Dr Alby Anand Kurian is a global marketing practitioner and theorist. Among the concepts he created and developed, ‘Conflict as a Marketing Tool’ has been published and republished by the Wharton Business School and is now a permanent part of the scholarship there.

Alby brings to academia his industry experience in marketing. As Founder-Director of Emphasis, a marketing and strategy consultancy, Alby has worked with multi-national majors ranging from Procter & Gamble, Unilever and Colgate-Palmolive to Nestle, Coca Cola and Pepsi Foods. He is presently a consultant to one of the largest online supermarkets in the world.

Alby has been the founder Course Leader of the very successful Doctorate in Business Administration (DBA) programme for Teesside University in Singapore. He serves as the External Examiner of doctoral dissertations for universities in the UK and abroad.

He has taught marketing and marketing-related modules for a French University, Grenoble, and four British universities – Sunderland, Teesside, Bangor and Bradford. He has worked in New York, Mumbai, Singapore, China and Eastern Europe and taught students from nearly every country in the world. He has taught in China to perfect feedback scores; he made a keynote address in Hangzhou to academics, bureaucrats and industry leaders titled ‘What’s Next for China’.

In addition to his PhD in management, Alby has three post-graduate qualifications - in management, education and law - all achieved with distinctive success.

Alby's work of fiction, 'The Peddler of Soaps', set in the world of marketing and the media, was on the best-seller list.

Interests:

• Evolving strategies that reflect the changes in the marketplace.
• Marketing in domains that have not been researched sufficiently.

The marketing landscape changes rapidly and continuously, and it has been Alby’s endeavour to have his research reflect it. Marketing is also increasingly being used in domains where its application earlier was more limited – politics, for example. Alby has been attempting to cover domains such as these; his concept, ‘Conflict as a Marketing Tool’, that was published by Wharton, is a direct result.

Doctoral students that Alby has supervised have completed their dissertations on topics such as 'Steering and Navigating Geographically Dispersed Teams in the Globalised Environment'.

Qualifications:

Phd in Management, with a focus on Marketing; Master of Arts in Education: Distinction awarded; 

Two-Year Post-Graduate Diploma in Management - Master's equivalent: Distinction awarded;

Three-Year Bachelor of Law: Ranked first in the university, the city, and the state at Moot Courts;

Bachelor of Arts: First Class Honours awarded.