Dr Zahra Rebai

Zahra Rebai is a lecturer in the department of management at the University of Exeter Business School. Prior to joining the UoE, she worked at Birkbeck, University of London, Kingston University, and Newcastle University, where she taught consumer behaviour, international business, and digital marketing modules at both undergraduate and postgraduate level.

Her research focused on responsible technology consumption and how modern consumers are reclaiming control over their digital health and wellbeing. She is predominantly a qualitative researcher with a focus on netnography but has experience using big data tools to scrape and analyse large datasets.

Interests:

• Responsible technology consumption
• Digital Wellbeing 
• Digital ethnography/ Netnography
• Marketing Communications
• Digital acceleration and using smart technology to deliver a positive impact

Qualification⁠: BA (first), Masters (Distinction), PhD