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Department of Management

Professor David Dose

Professor David Dose



 Streatham Court 1.70


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


David B. Dose is Professor of Marketing and Deputy Head of the Management Department and, as such, leading the Business Strategy and Marketing Group at the University of Exeter Business School. Previously, David worked at Aston Business School, the University of Jena (Germany) and the University of Koblenz (Germany). David’s research focuses on the effectiveness of marketing actions with a strong focus on causal attributions to inform policy makers’ and marketing managers’ decision making. David is specifically interested in the customer-technology interface, sustainability and new technological developments and new methodologies to drive marketing insights. His research has been published in world-leading marketing journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology or Journal of Service Research. David has worked and continues working with companies in various industries, for example services companies, brick-and-mortar and online retailers and media companies. At the University of Exeter Business School, David has developed and continues teaching an MSc module on Marketing Analytics.

David received an MSc from the University of Koblenz (with Distinction) and his PhD from the University of Jena (summa cum laude), where he won an award for the best doctoral dissertation. He also studied at Copenhagen Business School and was a Visiting Scholar at Florida State University. David is a Senior Fellow of the Higher Education Academy.


  • PhD (University of Jena)
  • MSc Information Management (University of Koblenz)
  • BSc (University of Koblenz)
  • Senior Fellow of the Higher Education Academy

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Research interests

  • Customer-technology interface
  • Sustainability and new technological developments
  • Artificial intelligence
  • Marketing and customer analytics with machine learning
  • Moral and immoral consumption behavior

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Journal articles

Schaarschmidt M, Dose DB (2023). Customer engagement in idea contests: Emotional and behavioral consequences of idea rejection. PSYCHOLOGY & MARKETING, 40(5), 888-909.  Author URL.
Schaarschmidt M, Walsh G, Dose DB, Christ-Brendemühl S (2023). Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions. European Management Journal, 41(1), 34-46. Abstract.
Schaarschmidt M, Dose D (2022). Revenge of the Forgotten? Consequences of Idea Rejection in Open Innovation Contests. Academy of Management Proceedings, 2022(1).
Dose DB, Walsh G, Beatty SE, Elsner R (2019). Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services. Journal of the Academy of Marketing Science, 47(3), 438-459.
Schwabe M, Dose DB, Walsh G (2018). Every Saint has a Past, and Every Sinner has a Future: Influences of Regulatory Focus on Consumers’ Moral Self‐Regulation. Journal of Consumer Psychology, 28(2), 234-252. Abstract.
Dose D, Walsh G, Ruvio A, Segev S (2018). Investigating links between cultural orientation and culture outcomes: Immigrants from the former Soviet Union to Israel and Germany. Journal of Business Research, 82, 281-289.
Walsh G, Northington WM, Hille P, Dose D (2015). Service employees' willingness to report complaints scale: Cross-country application and replication. Journal of Business Research, 68(3), 500-506.
Walsh G, Yang Z, Dose D, Hille P (2014). The Effect of Job-Related Demands and Resources on Service Employees’ Willingness to Report Complaints. Journal of Service Research, 18(2), 193-209. Abstract.

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External Engagement and Impact

External positions

  • Member of the American Marketing Association (AMA)
  • Member of the Association for Consumer Research (ACR)
  • Member of the Academy of Marketing Science (AMS)

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In my teaching, I try to create stimulating, supportive, active, and applied learning environments in partnership with my students. To this end, I generally make use of active and problem-based learning methods with a strong link to my own research and various embedded practical applications, such as peer directed group work, case studies, gamification technologies, field trips or examples from my own research.

At the University of Exeter Business School, David has developed and continues teaching an MSc module on Marketing Analytics.



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