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Department of Management

Dr Lina Zhang

Dr Lina Zhang

Lecturer in Operations Management




Dr. Lina Zhang is a lecturer in Operations Management at the University of Exeter Business School. Prior to joining Exeter in September 2022, she was a Teaching Fellow at Nottingham University Business School (NUBS) China after obtaining her doctorate degree at the University of Nottingham. Her research interests focus on retail operations in the digital era, particularly concerning the omni-channel retail operations and operations management with social technologies. Her research has been published in the European Journal of Operational Research, International Journal of Production Economics and Transportation Research Part E: Logistics and Transportation Review

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Research interests

  • Omni-channel retail operations
  • Social technologies in Operations
  • Sustainable supply chains

Research projects

Projects supervised (PG)

  1. Cross-channel return policy research in the omnichannel retailing (MSc in supply chain management)
  2. How can supply chain collaboration mitigate supply chain risks? (MSc International Management)
  3. Time series forecasting of individual stocks in the real estate sector (MSc Business Analytics) 

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Journal articles

Irawan CA, Jones D, Hofman PS, Zhang L (2023). Integrated strategic energy mix and energy generation planning with multiple sustainability criteria and hierarchical stakeholders. European Journal of Operational Research, 308(2), 864-883.
Zhang L, Zhang Y, Chutani A (2022). Riding the wave of fashion rental: the role of power structures and green advertising. Transportation Research Part E: Logistics and Transportation Review, 168 Abstract.
Zhang L, Wu L, Huang L, Zhang Y (2021). Wield the Power of Omni-channel Retailing Strategy: a Capability and Supply Chain Resilience Perspective. Journal of Strategic Marketing, 1-25.
MacCarthy BL, Zhang L, Muyldermans L (2019). Best Performance Frontiers for Buy-Online-Pickup-in-Store order fulfilment. International Journal of Production Economics, 211, 251-264.

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External Engagement and Impact

Invited lectures

Design of Operations Facilities and Systems (MSc module), University of Nottingham

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My teaching interests mainly include the following areas:

  • Supply chain and operations management
  • Logistics management
  • Management science
  • Project management

My teaching philosophy is to ensure that teaching should be inclusive, interactive, and innovative.

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