Professor David Dose
David B. Dose is Associate Professor of Marketing at the University of Exeter Business School. Previously, David worked at Aston Business School, the University of Jena (Germany) and the University of Koblenz (Germany). David’s research focuses on how incentives affect consumer behaviour as well as (im)moral and sustainable consumption behaviour. His research has been published in world-leading marketing journals such as the Journal of the Academy of Marketing Science, Journal of Consumer Psychology or Journal of Service Research. David has worked and continues working with companies in various industries, for example services companies, brick-and-mortar and online retailers and media companies.
David received an MSc from the University of Koblenz (with Distinction) and his PhD from the University of Jena (summa cum laude), where he won an award for the best doctoral dissertation. He also studied at Copenhagen Business School and was a Visiting Scholar at Florida State University. David is a Senior Fellow of the Higher Education Academy.
- PhD (University of Jena)
- MSc Information Management (University of Koblenz)
- BSc (University of Koblenz)
- Senior Fellow of the Higher Education Academy
- Effectiveness of incentives
- Moral and immoral consumption behavior
- Sustainable consumption
David has two major streams of research. The first research stream explores the effectiveness of (monetary) incentives. In particular, David’s work focuses on the detrimental effects incentives can have on behavior. The second research stream examines moral and immoral behavior from a consumer perspective as well as sustainable consumption. David is especially interested in consumers’ moral judgment and decision-making.
Publications by category
Publications by year
- Member of the American Marketing Association (AMA)
- Member of the Association for Consumer Research (ACR)
- Member of the Academy of Marketing Science (AMS)
In my teaching, I try to create stimulating, supportive, active, and applied learning environments in partnership with my students. To this end, I generally make use of active and problem-based learning methods with a strong link to my own research and various embedded practical applications, such as peer directed group work, case studies, gamification technologies, field trips or examples from my own research.