Overview

Ahmed Gamal ELKattan is a Lecturer in Business Analytics at the Operations and Analytics Group, University of Exeter Business School, where he joined in 2024. Prior to the University of Exeter, he worked as a teaching fellow in marketing research and analytics at the University of Surrey. He has over 10 years of experience in academia across different countries (Egypt, France, Spain and UK). In June 2020, he received international certification (HCIA AI) as an instructor in artificial intelligence (AI) and Python.

Ahmed's research interests focus on exploring customer experience with conversational AI agents (e.g., service robotics, chatbots). Furthermore, he is interested in studying customer dis(engagement) with sharing platforms (e.g., Airbnb, Uber). His research endeavours are focused on harnessing the potential of advanced AI techniques (e.g., machine learning, topic modelling, sentiment analysis) to understand the customer experience with digital platforms. I have accumulated experience in Systematic Literature Review (SLR), topic modeling, qualitative research, survey/sampling methods, experimental techniques, and many statistical packages such as SPSS, AMOS, LISREL, SmartPLS, Citespace, VOSviewer, R and Python. His work has appeared in prestigious journals such as IEEE Access and Journal of Marketing Analytics, as well as international conferences such as Frontiers in Service.

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Research

Research interests

• AI and service robots
• Technology (dis)engagement
• Transformative Service Research (TSR)
• Customer emotions. 

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External Engagement and Impact

Awards and Honours

FASS-SBS Management and Business PhD Studentship, University of Surrey, UK

ICN Business School Scholarship, Nancy, France

Erasmus research grant- Universidad Complutense de Madri, Spain

Universidad Complutense de Madrid 2023 Research grant, Spain

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Teaching

Ahmed’ teaching interests cover Business Analytics, marketing analytics, and digital marketing at undergraduate and postgraduate levels. He has also taught a variety of other subjects over the past few years, including Research analysis and Skills, Contemporary Management, and Applied Marketing Research, and  Statistical analysis.

Modules

BEM3064 - Analytics and Visualisation for Managers and Consultants

BEMM457- Topics in Business Analytics

Modules

2023/24

• BEMM457 - Topics in Business Analytics

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