Overview

Annette joined the University of Exeter in 2023, following a 20-year career as a marketing practitioner. As a marketing manager in industry, Annette led a marketing team and developed and implemented marketing plans to achieve strategic aims. She subsequently launched her own consultancy company, working with over 50 organisations from micro to multinational to advise on marketing strategy, brand development and communications. She also provided practical support for both digital and offline marketing. Since 2019 Annette has taught a diverse range of marketing, digital and management courses and modules at further and higher education levels, including Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI) professional qualifications. Annette holds a teaching qualification, and her teaching style is evidence-informed, participatory, engaging and pragmatic. She is passionate about exploring how theory translates into practice, and how marketing and management can make a positive impact on businesses, employees and society. Annette is a Fellow of the CIM, a Chartered Marketer, and a Member of the CMI.

Qualifications

• CIM Postgraduate Diploma in Marketing
• CMI Diploma in Management and Leadership (L5)
• Diploma in Education and Training (DET)

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Teaching

Modules

2023/24

• BEMM782 - Digital Marketing Planning

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