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Digital Transformation

Module description

This module will introduce you to the fundamentals of digital transformation. To be sustainable, any organization must position itself for success in the digital era. For new organizations this means creating a set of structures and practices appropriate to the fast-paced dynamic environment in which they will operate. For large existing organizations (LEOs) this means transforming existing ways of working to meet current and future needs. As a result, digital transformation activities now form an integral part of strategy and decision-making at all organizations in both the public and private sectors. This module will address key aspects of digital transformation, focusing on the practical implications for LEOs faced with driving change across major aspects of their businesses while continuing to meet the expectations of existing clients, stakeholders, and employees. In this module you will develop an understanding of how digital transformation considerations form the basis for digital strategies in organizations as they evolve to survive and thrive in domains undergoing significant digital disruption. This exploration will be informed through a range of examples and illustrations of practical real world digital transformation.

Full module specification

Module title:Digital Transformation
Module code:BEMM257DA
Module level:M
Academic year:2023/4
Module lecturers:
  • Dr Alan Brown - Convenor
  • Ms Elizabeth Harris - Convenor
Module credit:30
ECTS value:






Duration of module: Duration (weeks) - term 1:


Module aims

This module will help you to develop the knowledge and skills to understand and apply key concepts of digital transformation in a range of different public and private sector contexts. You will learn about several core concepts such as digital technology trends, design thinking, servitization, platform business models, and data-driven innovation. We will base our learning process on a combination of substantial real world case studies and recent research insights. This will ensure a balance between practical techniques underpinned with a sound theoretical foundation. We will look at best practices from leading practitioners to provide you with a substantial toolset that allows you to apply key concepts of digital transformation to realistic practical scenarios. While you will learn to appreciate the opportunities and competitive advantages linked to digital transformation, you will also understand some of the challenges digital transformation brings to current strategic planning tasks and operational concerns.

ILO: Module-specific skills

  • 1. identify best practices for delivering digital transformation derived from recent research insights
  • 2. assess major digital transformation use cases and their impact from a wide range of stakeholder perspectives such as management, leadership, innovation, and operations

ILO: Discipline-specific skills

  • 3. critically discuss digital transformation topics involving a wide range of theories and concepts
  • 4. evaluate the opportunities and challenges of digital transformation for public and private sector organizations, and identify the strengths and weaknesses of alternative strategies that can be adopted

ILO: Personal and key skills

  • 5. apply ideas and experiences from different academic and professional disciplines and acknowledge differences related to the digital maturity of the organization and the leadership approaches in use
  • 6. work independently and show self-motivated research within a subject area

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning & Teaching activities120Asynchronous online learning activities
Guided Independent Study180Including preparation for online content, reflection on taught material, wider reading and completion of assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Problem sets1-2 hour per week1-6Suggested solutions on ELE

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Individual Assignment905,000 words or equivalent1-6General feedback provided on ELE
Module Reflection10500 words or equivalent1-6General feedback provided on ELE

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Individual Assignment5,000 words1-6Reassessment Period
Module ReflectionModule Reflection1-6Reassessment Period

Syllabus plan

  • Introduction
  • Fundamentals and Context
  • Technology-driven Innovation
  • Business Model Innovation
  • Organizational Innovation
  • Summary and Wrap up
  • Advanced Topics

Indicative learning resources - Basic reading

  • A.W.Brown, Delivering Digital Transformation: A manager's guide to the digital revolution, De Gruyter, 2019. (Electronic copy to be provided via ELE)

Module has an active ELE page?


Indicative learning resources - Web based and electronic resources

Origin date