Skip to main content

University of Exeter Business School

Entrepreneurship and Complete Sustainable Value Creation

Module titleEntrepreneurship and Complete Sustainable Value Creation
Module codeBEMM488
Academic year2023/4
Module staff

Mrs Imogen Clements (Lecturer)

Mr Raphael Dennett (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description

The module is designed to introduce students to how individuals behave entrepreneurially to create complete sustainable value with their available means. The module’s core components (e.g. Complete Sustainable Value Creation framework, Effectual entrepreneurship) are delivered online covering how to assess Social, Environmental, and Economic value creation in entrepreneurial projects. We use case-based approach enabling students to experience the early stages of an entrepreneurial process through the analysis of existing entrepreneurial projects (whether for-profit or non-profit).


No pre-requisite or co-requisite modules are required to take this module.

Module aims - intentions of the module

The aim of the module is to introduce students to the multiple facets of Sustainable value creation and Effectual entrepreneurship and engage them with contemporary issues in entrepreneurial behavior.


The online lecture content is designed to provide context, entrepreneurial cases, and basic tools (frameworks, methods, etc.). A series of practically oriented tutorials are aimed at engaging students in mastering how entrepreneurial individuals behave in terms of creating, delivering, and capturing sustainable value using Effectual principles.


Our belief is that the practices you learn in this module will help you solve problems and address needs in your life no matter what professional career you embark on.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Identify the principles of Effectual behavior in entrepreneurial projects
  • 2. Critically evaluate sustainable value creation in entrepreneurial projects

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 3. Apply Sustainable Development Goals, Declaration of Human rights, and GEO-6 principles to entrepreneurial initiatives

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 4. Designing a doable, personal initiative for Sustainable impact

Syllabus plan

The module will cover the following topics:

  • Complete Sustainable value creation framework
  • Effectual decision-making
  • Creation, delivery, and capture of value
  • Effectual action & networking

Students will complete two different written assignments (one group-based and one individual) that assess the skills and aptitude associated with Complete Sustainable Value Creation through Effectual entrepreneurial behavior.

This module does not assume that students have any prior business courses or experience. Instead, this module is intended for interdisciplinary pathways and, therefore, is encouraged for non-business students as well as experienced business students.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching12Online learning material and lectures
Scheduled Learning and Teaching12Tutorials
Guided independent study126Including: writing (group-based) case analyses, designing personal initiative, writing individual report

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial and case exercises and discussionsIn class1-4Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Case analysis (group)302,000 words1-4Written feedback
Final report (individual)703,000 words1-4Written feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Case analysis (group)Case analysis (individual)1-4August resubmission period
Final report (individual)Final report (individual)1-4August resubmission period

Indicative learning resources - Basic reading

  • Read, S., Sarasvathy, S., Dew, N. & Wiltbank, R. (2016) Effectual Entrepreneurship.  2nd Edition.  Routledge. ISBN: 978-1138923782
  • Dean, T. (2013). Sustainable venturing: Entrepreneurial opportunity in the transition to a sustainable economy. Pearson Higher Ed. ISBN: 978-0133354065

Indicative learning resources - Web based and electronic resources

  • ELE –
  • Society for Effectual action:
  • The Universal Declaration of Human rights:
  • Global Environmental Outlook 6 (GEO-6):
  • B Corp Certification:

Indicative learning resources - Other resources

  • Complete Sustainable Value Creation framework (provided during the module)
  • Honeyman, R., & Jana, T. (2019). The B Corp handbook: How you can use business as a force for good. 2nd Revised edition. Berrett-Koehler Publishers. ISBN: 978-1523097531
  • Raworth, K. (2018). Doughnut economics: seven ways to think like a 21st-century economist. 1st edition. Random House Business. ISBN: 978-1847941398

Key words search

Entrepreneurship, Sustainability, Effectuation

Credit value15
Module ECTS


Module pre-requisites


Module co-requisites


NQF level (module)


Available as distance learning?


Origin date


Last revision date