You will undertake an independent research or consultancy project based upon a real company problem with real data. The report will consist of 10,000 words and relevant analytical tables and figures. The project will allow you to display the skills you have learned during the taught part of the programme. These skills include: project planning, analytics, visual representation and writing. Each student will be supported throughout the project by a business analytics academic.
Full module specification
|Module title:||Business Project|
This module is closed to MSc Business Analytics only
|Duration of module:||
Duration (weeks) - term 3: |
The aim of the Business Analytics Project is to give you the opportunity to work on a real business challenge, developing and demonstrating your skills as an ‘analytics consultant’ and demonstrating the breadth of skills you have learned throughout your course. In particular you will learn to:
- Construct and execute an extended project
- Develop creative approaches to resolving real world analytics problems
Your project will incorporate the academic rigour required to undertake research activities, while also drawing upon leading analytics practice to ensure relevance and application to current business.
ILO: Module-specific skills
- 1. P2: Demonstrate knowledge and understanding of key business processes and structures, and the role of business analytics in decision support.
- 2. P3: Critically analyse and discuss current issues and influences relevant to the ongoing development of business analytics, and its application.
- 3. P4: Draw on knowledge of current research and practice to identify and apply appropriate analytics methods and tools to a range of business situations.
ILO: Discipline-specific skills
- 4. P6: Critically analyse the use of data within a business context, identifying strengths and limitations.
- 5. P7: Critically analyse and interpret relevant academic, technical and industry literature.
- 6. P8: Work with stakeholders from a range of backgrounds to identify the need for, design, develop, and deploy, analytics solutions within a business environment
- 7. P9: Communicate effectively through oral presentations and written reports, presenting methodologies and findings in a way that is appropriate to the intended audience.
- 8. P10: Contribute effectively to managerial decision processes within a business context.
ILO: Personal and key skills
- 9. P11: A global outlook: Our graduates are engaged and prepared for the demands of global business and society.
- 10. P13: An ethical ethos: Our graduates understand the social, financial and environmental factors that can impact on corporate sustainability and are able to make decisions openly and responsibly.
- 11. P15: A critical thinker: Our graduates have a commercial awareness that enables them to critically analyse, conceptualise and evaluate the challenges facing business.
Learning activities and teaching methods (given in hours of study time)
|Scheduled Learning and Teaching Activities||Guided independent study||Placement / study abroad|
Details of learning activities and teaching methods
|Category||Hours of study time||Description|
|Scheduled Learning and Teaching Activity||12||Preparatory lectures and workshops|
|Scheduled Learning and Teaching Activity||8||Meetings with supervisor|
|Guided Independent Study||430||Background reading, research, analysis and preparation of project proposal, report and executive summary|
|Form of assessment||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Progress meetings with supervisor||c. 8 hrs||1-11||Verbal|
Summative assessment (% of credit)
|Coursework||Written exams||Practical exams|
Details of summative assessment
|Form of assessment||% of credit||Size of the assessment (eg length / duration)||ILOs assessed||Feedback method|
|Project proposal||20||2,000||1, 4, 6, 7, 9||Written|
|Executive summary||20||Agreed as part of project proposal 1,000 wordsof project proposal 1,000 words||4, 6, 7, 8, 11||Written|
Details of re-assessment (where required by referral or deferral)
|Original form of assessment||Form of re-assessment||ILOs re-assessed||Timescale for re-assessment|
|Final report||Final report (70%)||All||Summer reassessment period|
|Exec summary||Exec summary (30%)||4, 6, 7, 8, 11||Summer reassessment period|
The Business Analytics Project is unlike traditional taught modules. You will attend briefing sessions and preparatory workshops and lectures that will cover the following content, before embarking upon your project independently:
- Preparing a consultancy proposal
- Successful planning and project management
- Negotiation and problem solving
- Constructing a professional report
You will need to maintain contact with your supervisor and any collaborators throughout the time that you are working on your project.
Indicative learning resources - Basic reading
There is no formal reading list for this module, however you are likely to draw on resources used within other modules, and in particular those used for pre-requisite modules.
You may find that resources focussed on consultancy, data science in a business setting, and analysis tools and techniques are helpful throughout the development of your project. The following illustrative examples are available in online format from the University Library:
- Witzel, M. (2016). Management consultancy. London: Routledge.
- Markham, C. (2019). Mastering management consultancy. London: Legend Business Books.
- Provost, F., & Fawcett, T. (2013). Data science for business. Sebastopol, CA: O’Reilly.
- Pochiraju, B. & Seshadri, S. (Eds.). (2019). Essentials of Business Analytics: An Introduction to the Methodology and its Applications. Cham: Springer
In addition, you will draw upon a wide range of additional resources specific to your individual project. Further examples of relevant resources will be available via the module ELE pages.
Module has an active ELE page?
Last revision date