Skip to main content

University of Exeter Business School

Media, Al and the Metaverse

Module titleMedia, Al and the Metaverse
Module codeBEM3070
Academic year2023/4
Module staff

Dr Alex Connock (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description

This is a course in contemporary value generation within the Media. It considers how media sectors are being changed by digital transformation, AI technologies and potentially the Metaverse - which is predicted by Bloomberg (2022) at $800 billion annual revenue by 2025.

The module methodically considers the creation, production, distribution and monetisation of media in each of a range of media segments, from podcasts to streamers, from games to esports, from social networks to influencers, and from fiction production to factual.  In each case it considers how AI and other technologies are driving value creation.

No prior knowledge is needed to do well in this module.  Learning will be translatable across other sectors, since all companies today use media tools for communication.

Module aims - intentions of the module

On completion of this module you will have an overview understanding of media sector business models and the media value chain, as well as some of the different operational business models within certain media sectors. 

Media sectors covered will include many of broadcasting, streaming, games, esports, factual/entertainment/scripted production, creators/influencers, social networks, marketing content and music.

You will be able to articulate some current strands of thought around the so-called Metaverse, and its implications for business in general.   

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Outline the basic business models of global screen and audio industries, and particular fields such as games and esports.
  • 2. Explain and interpret contemporary issues regarding social networks and creator economy models.
  • 3. Exemplify the impact that AI technologies are having on the media in development, production, distribution and monetisation.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

    ILO: Personal and key skills

    On successfully completing the module you will be able to...

    • 4. Structure and narrate a clear articulation of a specific media organisation.
    • 5. Structure and narrate a clear articulation of a specific media project.

    Syllabus plan

    Indicative core themes considered in the module will include:

    • The principles of the media value chain through development, production, distribution, monetisation. 
    • An introduction to the range, impact and opportunity of AI on the media business. 
    • Platforms such as streaming & broadcasting, games and digital publishing are considered, along with the determinants of success within them. 
    • Producers including such sectors as factual and scripted TV, games studios and music production. 
    • Pioneers in podcasting and esports.  
    • Summary findings that might apply beyond media.

    Learning activities and teaching methods (given in hours of study time)

    Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

    Details of learning activities and teaching methods

    CategoryHours of study timeDescription
    Scheduled Learning and Teaching Activity13.59 lectures of 1 hour 30 mins each
    Scheduled Learning and Teaching Activity88 hrs webinars or seminars
    Guided Independent Study 128.5Core and supplementary reading and assignment preparation

    Formative assessment

    Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
    Verbal & class discussionPractice case studies of media business models in different fields relevant to that week's focus. Feedback given to student ideas for media businesses to examine in final assessment, and other aspects of the project. 1-5Verbal

    Summative assessment (% of credit)

    CourseworkWritten examsPractical exams

    Details of summative assessment

    Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
    Individual essay1003500 words1-5Written feedback

    Details of re-assessment (where required by referral or deferral)

    Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
    Individual essay, 3500 words, 100%Individual essay, 3500 words, 100%1-5Next reassessment period

    Indicative learning resources - Basic reading

    Course textbook:

    Connock, A. (in print - to be published October 2022). Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age. Routledge

    Other suggested reading:

    Vinet, M. (2020). ENTERTAINMENT INDUSTRY: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts - NEW Revised Edition. Independently published.

    Schreier, J. (2017). Blood, Sweat, and Pixels: The Triumphant, Turbulent Stories Behind How Video Games Are Made (1st ed.). Harper Paperbacks.

    Galloway, S. (2018). The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Reprint ed.). Portfolio.

    Noam, E. M. (2019). Media and Digital Management (Foundations) (1st ed. 2018 ed.). Palgrave Macmillan.

    Indicative learning resources - Web based and electronic resources

    Additional suggested reading:

    A variety of electronic reading materials will be provided on ELE – Library to provide hyperlink to appropriate pages.

    Key words search

    Media, Metaverse, Artificial Intelligence.

    Credit value15
    Module ECTS


    Module pre-requisites


    Module co-requisites


    NQF level (module)


    Available as distance learning?


    Origin date


    Last revision date