• University of Exeter Business School
• Module

Marketing Issues and Trends

Module description

Summary:

Building on all core modules from years 1 and 2 which have provided you with a strong foundation in marketing principles and practice, this module invites you to undertake a challenging foray into contemporary society and explore cutting edge issues important to any marketing practitioner-to-be. This module will advance your understanding of the different forms marketing thought and practice can take and the different functions they serve. The module invites you to show an ability for critical evaluation of material presented to you in the form of presentations, academic articles and press (digital and print). The module embraces a range of issues from a variety of contexts which challenge current thinking and practice in marketing. Through the year a series of lectures offering new perspectives on marketing will be taken by a number of specialists. 

Duration: Term 1 and 2 – 12 sessions

Module aims - intentions of the module

• To provide students with insights into a range of marketing perspectives, issues and trends which are receiving the attention of current marketing scholars and practitioners.
• To relate these insights and perspectives to current phenomena in business and society.
• To encourage critical evaluation of the concepts and ideas presented in the module by faculty, visiting scholars and practitioners.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

• 1. develop knowledge and understanding of emerging topics which reflect contemporary and future marketing theory and practice;
• 2. understand the dynamic nature of marketing and its implications to individuals, organisations and society.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

• 3. identify, analyse, synthesise and present current marketing issues and trends by using different theoretical lenses;
• 4. critically evaluate the models, theories and concepts commonly used in exploring current marketing practice.

ILO: Personal and key skills

On successfully completing the module you will be able to...

• 5. demonstrate personal reflection and critical skills;
• 6. demonstrate improved written skills;
• 7. demonstrate improved independent research skills.

Syllabus plan

The module will include twelve 2-hour lectures spread over terms 1 and 2. Business faculty and visiting scholars and practitioners will contribute to teaching this module. The range of topics will vary from year to year based on current issues and trends in marketing theory and practice.

Learning activities and teaching methods (given in hours of study time)

Details of learning activities and teaching methods

Formative assessment

Summative assessment (% of credit)

Details of summative assessment

Details of re-assessment (where required by referral or deferral)

Indicative learning resources - Basic reading

There is no set text for this module, instead students are required to take responsibility for any reading recommended in lectures. Individual lecturers will provide you with any additional recommended reading lists specific to their particular topic.

Key words search

Marketing, Marketing Trends, Technology, Innovation, Consumers, Markets