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University of Exeter Business School

Acting Entrepreneurially

Module titleActing Entrepreneurially
Module codeBEM2054
Academic year2023/4
Module staff

Dr Cliff Li (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description

This module is one of the modules included in the With Proficiency In (WPI) Entrepreneurship programme, and available mainly to second year students.

The module is designed to introduce you to how individuals behave entrepreneurially to create sustainable value using their available means. The module’s core components (e.g., Sustainable Value Creation; Effectual Entrepreneurship) are delivered online covering how to explore the feasibility, desirability, and viability of entrepreneurial ideas. We use a practice-based approach enabling you to experience the early stages of an entrepreneurial process through the development of their own entrepreneurial idea (which can be based on for-profit or non-profit logic).

No pre-requisite or co-requisite modules are required to take this module but please note that this module cannot be taken if you have previously studied BEM2032 Startup Entrepreneurship or BEM2046 Entrepreneurial Value Creation.

Module aims - intentions of the module

The aim of the module is to introduce you to the multiple facets of Effectual and Sustainable Entrepreneurship and engage them with contemporary issues in entrepreneurial thinking.

The online lecture content is designed to provide context, entrepreneurial cases, and basic tools (canvases, methods, etc.). A series of practically oriented Tutorials are aimed at engaging students in mastering how entrepreneurial individuals think in terms of creating, delivering, and capturing sustainable value using Effectual principles. These Tutorials give participants the chance to expose and discuss their entrepreneurial projects and will provide formative assessment for the module assignment.

Our belief is that the practices you learn in this module will help you solve problems and address needs in your life no matter what professional career you embark on.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Develop an entrepreneurial project based on Effectual Entrepreneurship;
  • 2. Apply Sustainable Value Creation framework to an entrepreneurial project;
  • 3. Explore the viability, feasibility, and desirability of an entrepreneurial project.

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 4. Demonstrate responsibility, self-efficacy and resourcefulness;
  • 5. Compose a vision and mission for an entrepreneurial project.

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Develop a critical and creative approach to the creation of value adding and sustainable activities.

Syllabus plan

The module will cover the following topics:
• Effectual Decision-making
• Sustainable Value Creation
• Value Proposition Design
• Testing Fundamental Hypothesis of Value Creation
• Business Model Generation
• Effectual Action & Networking

This module does not assume that students have any prior business courses or experience. Instead, this module is intended for interdisciplinary pathways and, therefore, is encouraged for non-business students as well as experienced business students.

Additional Information:

By honing Effectual reasoning logic, students will have the ability to create value within an organisation, or through self-efficacy by proposing their own entrepreneurial project.

By understanding both the global challenges and the organisational and technological responses at our disposal, students will be equipped to deploy Effectual principles that creates a positive and sustainable impact beyond mere economic value creation.

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Scheduled Learning and Teaching Activity12Lectures (online delivery)
Scheduled Learning and Teaching Activity12Tutorials
Guided Independent Study40Preparation for Tutorials
Guided Independent Study86Out-of-class entrepreneurship practice exercises derived from lectures and preparation for formative and summative assessments

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Tutorial discussions and exercisesIn class1–6Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Written assignment5030 slides or 3000 words equivalent1-6Written feedback
Online quiz25One online quiz as part of the online quiz series1-6Automated online feedback
Online quiz25One online quiz as part of the online quiz series1-6Automated online feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Written assignmentWritten assignment (30 slides or 3,000 words equivalent, 50%)1-6Referral/Deferral Period
Online quizOnline quiz 25%1-6Referral/Deferral Period
Online quizOnline quiz 25%1-6Referral/Deferral Period

Re-assessment notes

Deferral – if you have been deferred for any assessment you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of deferral will not be capped and will be treated as it would be if it were your first attempt at the assessment.

Referral – if you have failed the module overall (i.e. a final overall module mark of less than 40%) you will be expected to submit the relevant assessment. The mark given for a re-assessment taken as a result of referral will be capped at 40%.

Indicative learning resources - Basic reading

  • Read, S., Sarasvaty, S., Dew, N. & Wiltbank. (2016) Effectual Entrepreneurship. 2nd Edition. Routledge.


Indicative learning resources - Web based and electronic resources


Key words search

Entrepreneurship, Effectuation, Sustainable Value Creation, Business Models

Credit value15
Module ECTS


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Available as distance learning?


Origin date


Last revision date