Skip to main content

University of Exeter Business School

Economics of Management Strategy

Module titleEconomics of Management Strategy
Module codeBEE3063
Academic year2023/4
Module staff

Luke Lindsay (Convenor)

Duration: Term123
Duration: Weeks


Number students taking module (anticipated)


Module description

This module will focus on the behaviour of firms and the strategies they use.  It will consider how different cost structures affect incentives, competition between firms and market outcomes; the different strategies firms can use to influence the market environment in order to increase profits; and how government regulators attempt to limit anti-competitive behaviour.  It will draw on game theory and theories from industrial organisation and apply them to real world case studies.

Module aims - intentions of the module

The module aims to develop understanding of theoretical models and the ability to apply economic theory to real world business problems.  Quantitative skills will be developed through a series of online assessments.  Critical thinking and communication skills will be developed in tutorials through group work and student presentations.

Intended Learning Outcomes (ILOs)

ILO: Module-specific skills

On successfully completing the module you will be able to...

  • 1. Explain theoretical models of firm behavior and market organisation
  • 2. Use quantitative methods to analyse firm behavior
  • 3. Formulate strategies for firms to follow

ILO: Discipline-specific skills

On successfully completing the module you will be able to...

  • 4. Apply economic theory in case studies
  • 5. Evaluate the insights alternative theoretical models offer in case studies

ILO: Personal and key skills

On successfully completing the module you will be able to...

  • 6. Demonstrate problem solving skills
  • 7. Demonstrate critical thinking and communication skills

Syllabus plan

Selected topics in industrial organisation will be covered.  Material will mostly be drawn from chapters in Carlton & Perloff as well as some other sources.  The main topics covered will be as follows:

  • Costs (e.g. cost minimisation, different optimisation techniques)
  • Market Structure (e.g. different types of competition, product differentiation)
  • Strategies and conduct (e.g. price discrimination, bundling, entry deterrence)
  • Information and advertising
  • Dynamic models (e.g. selling durable goods, research and development)

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Guided Independent Study126

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Practical Online Test1 online test1,2,3Written/Verbal
Presentations4 presentations in tutorials1,2,4,5,6Written/Verbal

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
Online tests204 online tests, one every two weeks2,3Online solutions, office hours
Presentation 51 presentation in tutorial1, 2, 3, 4, 5, 6Verbal/written
Examination751.5 hours1, 2, 3, 4, 5, 6Verbal/written

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
Online testsOnline test (20%)*2, 3Re-assessment period
PresentationPresentation (5%)1, 2, 3, 4, 5, 6Re-assessment period
ExaminationExamination (75%) – 1.5 hours1, 2, 3, 4, 5, 6Re-assessment period

Re-assessment notes

*Deferral of an individual online test may result in an average being taken of tests that have been taken

Indicative learning resources - Basic reading

Basic reading:

  • Carlton, D. W. and Perloff, J. M. (2015) Modern Industrial Organization (4th Global Edition), Pearson

Key words search

Firms, industry, strategy, costs

Credit value15
Module ECTS


Module pre-requisites
  • BEE1035 Basic Quantitative Methods or an A-Level in Mathematics or equivalent)
  • BEE2038 Intermediate Microeconomics
Module co-requisites

Cannot be taken with BEE2025 or BEE2043

NQF level (module)


Available as distance learning?


Origin date


Last revision date