Professor Zena Wood
Associate Professor in Digital Economy
Zena Wood is an Associate Professor in Digital Economy and Director of the Defence Data Research Centre (DDRC). She has been a fellow of the Alan Turing Institute (ATI) since October 2021.
Zena joined the Initiative for the Digital Economy (INDEX) in April 2019 and is based in their offices in South London. Prior to this she was employed by the University of Greenwich as a Senior Lecturer in Spatial Informatics.
Zena’s background is in Computer Science with her research focusing on how techniques from applied ontology and spatiotemporal reasoning can be used to derive value from datasets that would help us understand the impact of digital transformation within the Digital Economy. She is particularly interested in the overlap between methods that can be applied to datasets related to physical and non-physical environments. Most of her research is interdisciplinary involving collaborations with experts from geography, psychology and business.
The research in the physical world focuses on the development of representation, and data analytic, methods to identify and understand collective phenomena (i.e., groups of individuals that we wish to consider as one entity) within spatiotemporal datasets. Zena's most recent research has focused on digital transformation within the financial services sector, particularly those companies moving towards a servitization business model (e.g., a move from a product-based offering to a service- based offering).
BSc Computer Science (Exeter), PhD Computer Science (Exeter), SHEA
- Application of techniques from Geographic Information Science and Applied Ontology within the Digital Economy
- The role of technologies in digital transformation
- Collective analysis
- Movement pattern analysis
Collective analysis involves establishing what is meant by the term ‘collective’ from an ontological point of view and using this to develop techniques that can be used to analyse the phenomenon in more detail. The research focusing on movement pattern analysis focuses on collectives in both physical and virtual spaces.
Examples of previous research projects:
Investigating the Data Reuse Problem. Funded by the Alan Turing Institute (October 2021 – April 2022). PI.
- The Uber Disruption. Assessing the Impact of Digitisation on Local Transport (2016). Funded by the Research Council UK's NEMODE (New Economic Models in the Digital Economy) Fund. PI.
- Using computational methods to produce a taxonomy of business models of the digital economy (2016). Funded by the Research Council UK's NEMODE (New Economic Models in the Digital Economy) Fund. PI.
Active research projects:
- Defence Data Research Centre (DDRC). PI.
- EP/R044937/1. EPSRC Digital Economy: Digitally Enhanced Advanced Services (DEAS) Network+ (2018 - 2021). Co-Investigator.
External Engagement and Impact
- Member of the Executive Council of the International Association of Ontology and its Applications (IAOA), 2015 - 2018.
- Chair of International Association of Ontology and its Application (IAOA) Education committee, 2013 - 2019.
- A member of national and international programme and steering committees.