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University of Exeter Business School

Dr William Casely

Dr William Casely

Senior Lecturer in Entrepreneurship and Innovation


 +44 (0) 1392 726669

 Streatham Court 1.55


Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK


William Casely is a Senior Lecturer in Entrepreneurship and Innovation. Prior to joining the university, William gained 28 years’ experience working in the retail industry, 16 of them in Senior Management roles. Trained at Harrods, he has worked with a mix of retail names across a mix of retail sectors. Career progression with Debenhams culminated in him managing their Oxford Street store, before he moved across London to Kingston as General Manager of Bentalls. As Chairman of Kingston Town Management Ltd, he developed one of the earliest town centre management organisations in the country.  He returned to Knightsbridge appointed as the first General Manger of Harvey Nichols and, during this tenure, became a Group Director at the Oxford Retail Summer School, Keble College. Returning to his roots in the South West, William became Managing Director of the Otter Retail Group. William’s research interest lies within the fields of Entrepreneurship and Innovation, with particular focus on ‘Intelligent Failure’ within corporate entrepreneurship. He resides within the Science, Innovation, Technology, and Entrepreneurship department (SITE).

Nationality: British

Administrative Responsibilities

  • Programme Director, MSc Entrepreneurship and Innovation


  • PhD in Management Studies
  • MBA
  • HEA Senior Fellow

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External Engagement and Impact

External positions

External Examiner: University of Bristol, Centre for Innovation & Entrepreneurship.

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