Journal articles
Bashir N (2023). Exploring the Role of Potential Knowledge Sources for the Fuzzy-Frond end of the New Product Development (NPD)---Bridging the Knowledge Gaps.
Business Process Management JournalAbstract:
Exploring the Role of Potential Knowledge Sources for the Fuzzy-Frond end of the New Product Development (NPD)---Bridging the Knowledge Gaps
This study was initiated by investigating the fact that despite the growing literature on external knowledge being important for bridging the knowledge gap across the new product development (NPD) processes, gaps exist to explore as to what are the potential knowledge sources and their role for the FFE-fuzzy-front-end (i.e. idea-generation) phase of the NPD process? in order to explore this, this research study was designed with an objective to examine the phenomena from the lenses of NPD managers in large firms who appeared to be frequently involved in NPD projects in the Chemicals and Electronics industries. To gain an in-depth understanding on the subject, forty-five open-ended interviews have been conducted to collect the data following thematic analysis into NVIvo 12. The results reveal customers, suppliers, and external research organizations are the potential knowledge sources. Each of the sources deliver distinct knowledge for FFE of the NPD process. Drawing from the knowledge-based view, open innovation literature and empirical analysis of this study, the findings demonstrate that each of the potential knowledge sources though bridges the knowledge gap that innovative firms seek for the FFE of the NPD process, however collaboration with such sources incurs significant costs, risks, resources, capabilities, and management practices which differs noticeably among different kinds of knowledge sources. Hence, managers must need assessing not just the gains but also the pains associated with each of the knowledge source before deciding to make additional investments in terms of resources and capabilities dedicated to learning from them while considering any of. these for the FFE
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Bashir N, Malik K (2021). Developing firm capabilities to utilise social media for the fuzzy front end of innovation.
Technology Analysis and Strategic Management,
35(6), 721-736.
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Developing firm capabilities to utilise social media for the fuzzy front end of innovation
Despite the growing importance of using social media to leverage external knowledge for new product development (NPD) in innovation, few studies have examined firm capabilities that underpin this knowledge acquisition route. This paper provides an empirical examination of firm capabilities that leverage external knowledge, utilising social media for the fuzzy-front-end (FFE) phase of the NPD process. With evidence from 27 interviews conducted with executives’ from large fast moving consumer goods (FMCG) firms, a thematic analysis using NVivo 12 is used to develop a conceptual framework capturing the key capabilities for using social media in the FFE. The findings reveal that the utilisation of social media is an ongoing process of experimenting with new technologies within the NPD phase of a firm’s innovation efforts. Hence, the results of the study suggest FMCG firms may consider developing the following capabilities to help effectively acquire external knowledge via social media: use staff specialised in social media for external knowledge identification; dedicate an independent department for social media knowledge acquisition; and encourage an open innovation culture.
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Bashir N, Papamichail KN, Malik K (2017). Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations.
Technological Forecasting and Social Change,
120, 176-183.
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Use of Social Media Applications for Supporting New Product Development Processes in Multinational Corporations
This paper examines the use of social media in new product development (NPD) processes. It is based on an in-depth study of multinational corporations (MNCs) around the world in the fast moving consuming goods (FMCG) sector. In order to obtain an in-depth understanding on the subject, a qualitative approach has been adopted to collect and analyse the data. The results suggest that social media can be viewed as an informal source for gaining an understanding of customers’ preferences, competitors’ activities, market trends and product feedback. Drawing from the literature and our empirical analysis, we ascertain that the use of social media platforms as a source for providing information for new product projects does not constitute a formal part of MNCs’ new product development processes. MNCs rely on their own trusted and dedicated research and development (R & D) institutes instead to support new product projects. The study concludes with practical guidelines for NPD managers.
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Conferences
Bashir N (2023). Digital Platforms for Open Innovation: an Outlook from Technology Firms. ISPIM Innovation Conference, Innovation and Circular Economy, Ljubljana, Slovenia. 4th - 7th Jun 2023.
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Digital Platforms for Open Innovation: an Outlook from Technology Firms
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Bashir N (2023). Exploring the Role of Social Media in Product Design: a Case Study of High-Tech Industry. 7th International Conference of Marketing, Strategy & Policy 2023 (MSP2023), 19th June—23rd June 2023, Newcastle University, UK. 19th Jun - 23rd Aug 2023.
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Exploring the Role of Social Media in Product Design: a Case Study of High-Tech Industry
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Bashir N, R. Alsaeed G (2023). Leveraging Social media: Perspective from Pakistani Women Entrepreneurship. 18th Academy of Innovation, Entrepreneurship and Knowledge (ACIEK) Innovation Conference---Knowledge and Digitalization: Building Trust to Face Today’s Challenges, Madrid, Spain. 21st - 23rd Jun 2023.
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Leveraging Social media: Perspective from Pakistani Women Entrepreneurship
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Ahmad Bodla A, Bashir N (2023). When in Rome, do as the Romans Do: How does Cultural Tightness (host/home) Influences International Entrepreneurs’ Opportunity Recognition. Academy of International Business, Warsaw, Poland, July 5th ---July 9th, 2023. 5th - 9th Jul 2023.
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When in Rome, do as the Romans Do: How does Cultural Tightness (host/home) Influences International Entrepreneurs’ Opportunity Recognition
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Bashir N (2022). Assessing the Impact of Digital Platforms on the Firm, Managers and Teams involved in the Open innovation process. R&D Management Conference, Trento, Italy. 9th - 13th Jul 2022.
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Assessing the Impact of Digital Platforms on the Firm, Managers and Teams involved in the Open innovation process
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Bashir N, Bodla AA (2022). Dynamic Capabilities Perspective of Knowledge Search/Identification for Open Innovation Processes in High-Tech Firms. 36th British Academy of Management Conference, Alliance Manchester Business School, University of Manchester, UK. 31st Aug - 2nd Sep 2022.
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Dynamic Capabilities Perspective of Knowledge Search/Identification for Open Innovation Processes in High-Tech Firms
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Bashir N (2021). Transferring Knowledge for Product Innovation; Analysis of Firm’s Capabilities. ISPIM Connects Valencia--Reconnect, Rediscover, Reimagine, Valencia, Spain. 29th Nov - 2nd Dec 2021.
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Transferring Knowledge for Product Innovation; Analysis of Firm’s Capabilities
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Bashir N (2018). External Knowledge sources and fuzzy frond phases (FFE) of NPD. ISPIM Innovation Forum: the Innovation Game: Base Hits, Not Home Runs, Boston, USA. 25th - 28th Mar 2018.
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External Knowledge sources and fuzzy frond phases (FFE) of NPD
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Bashir N (2016). Bringing Innovation in new product development (NPD) by leveraging external sources: Opportunity or Hype. the International Business Conference part of Management and Business Academy: Brunel University London, UK. 16th - 18th Dec 2016.
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Bringing Innovation in new product development (NPD) by leveraging external sources: Opportunity or Hype
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Bashir N, Malik K, Papamichail N (2016). Can social media act as a significant knowledge source for product innovation in FMCG firms. 1st International Conference on Science, Technology and Innovation Policy and Management (STIPM), Karachi, Pakistan. 16th - 17th Nov 2016.
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Can social media act as a significant knowledge source for product innovation in FMCG firms
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Bashir N, Papamichail N (2016). Collaboration with External Sources in NPD: an Empirical Evidence from FMCG Industry. ISPIM Innovation Summit: Moving the Innovation Horizon - Kuala Lumpur, Malaysia. 4th - 7th Dec 2016.
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Collaboration with External Sources in NPD: an Empirical Evidence from FMCG Industry
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Bashir N, Papamichail N (2016). Exploring the Role of Social Network Sites in New Product Development: an Empirical Study of MNCs. Annual International Conference on Innovation and Entrepreneurship (IE 2016).
Bashir N, Papamichail N (2016). Impact of Social Media applications on NPD process: an Exploratory Study. Research and Development (R&D) Management Conference. 3rd - 6th Jul 2016.
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Impact of Social Media applications on NPD process: an Exploratory Study
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