Overview

Dr. Lina Zhang is a lecturer in Operations Management at the University of Exeter Business School. Prior to joining Exeter in September 2022, she was a Teaching Fellow at Nottingham University Business School (NUBS) China after obtaining her doctorate degree at the University of Nottingham. Her research interests focus on retail operations in the digital era, particularly concerning the omni-channel retail operations and operations management with social technologies. Her research has been published in the European Journal of Operational Research, International Journal of Production Economics and Transportation Research Part E: Logistics and Transportation Review

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Research

Research interests

• Omni-channel retail operations
• Social technologies in Operations
• Sustainable supply chains

Research projects

Projects supervised (PG)

1. Cross-channel return policy research in the omnichannel retailing (MSc in supply chain management)
2. How can supply chain collaboration mitigate supply chain risks? (MSc International Management)
3. Time series forecasting of individual stocks in the real estate sector (MSc Business Analytics) 

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Publications

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External Engagement and Impact

Invited lectures

Design of Operations Facilities and Systems (MSc module), University of Nottingham

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Teaching

• Supply chain and operations management
• Logistics management
• Management science
• Project management

My teaching philosophy is to ensure that teaching should be inclusive, interactive, and innovative.

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