Shuvashish Roy

Shuvashish is a PhD candidate and a Postgraduate Teaching Associate at the University of Exeter Business School. Supervised by Dr. David Dose and Dr. Mario Schaarschmidt, his PhD research in Marketing explores the effectiveness of promotional strategies, specifically analysing consumer responses to monetary incentives and their impact on purchasing behaviour and product usage.

Notable awards include:

• PhD of the Year 2024, Department of Management, University of Exeter Business School.
• University of Exeter Business School Dean's Commendation for exceptional academic performance in MRes Management, 2023.
• University of Exeter Dean's Commendation for exceptional academic performance in MA Creativity: Innovation and Business Strategy, 2020.
• University of Exeter Department Award for significant contribution to the life of the department during the MA Creativity: Innovation and Business Strategy, 2020.
• University of Exeter Business School Teaching Studentship 2023-2026.
• Chevening Scholarship 2019-2020, funded by the British Foreign, Commonwealth and Development Office and Partner Organizations.

Since 2022, Shuvashish has been teaching seminars at the University of Exeter Business School. Modules include:

• Media, Al and the Metaverse (BEM3070), Undergraduate course
• Marketing Strategy (BEMM148), Masters course

Before joining the PhD programme, Shuvashish accumulated eleven years of corporate experience across multinational and local companies in Bangladesh, spanning the logistics, telecommunications, and digital media industries. His expertise lies in marketing, digital media, business development, and strategic management, with a focus on digital transformation and diversifying revenue streams. His contributions have revitalised brands in the digital age and opened new avenues for growth. In his most recent role, Shuvashish led the sales and marketing division at The Daily Star, Bangladesh’s largest English news brand, where his marketing initiatives earned esteemed accolades such as the Asian Media Awards and South Asian Digital Media Awards from WAN-IFRA (World Association of Newspapers and News Publishers).

Education:

• PhD Candidate (Marketing), University of Exeter
• MRes Management, University of Exeter, 2023 (Distinction)
• MA Creativity: Innovation and Business Strategy, University of Exeter, 2020 (Distinction)