Miss Zahra Rebai

About me:

F. Zahra Rebai is a lecturer in the department of management at the University of Exeter Business School. Prior to joining the UoE, she worked at Birkbeck, University of London, Kingston University, and Newcastle University, where she taught consumer behaviour, international business, and marketing modules at both undergraduate and postgraduate level.

She is currently completing a PhD at Newcastle University Business School. Her research focuses on responsible technology consumption and how modern consumers are taking control of their digital health and wellbeing. She is predominantly a qualitative researcher with a focus on netnography but has experience using big data tools to scrape and analyse large datasets.

Interests:

• Responsible technology consumption
• Digital ethnography/ Netnography
• Marketing Communications
• Wellness tourism
• Digital acceleration and using smart technology to deliver a positive impact.

Qualifications:

BA (Hons), Masters (by research), PGDip