Professor Bach Nguyen

Bach Nguyen (PhD, FHEA) is a Research Professor (Chair) of Entrepreneurship at the University of Exeter Business School.

He studies how entrepreneurs and small firms navigate and adapt to changing institutional, technological, and societal environments. His work bridges institutional economics and entrepreneurial cognition, offering insights into how entrepreneurs make decisions, cope with challenges, enhance well-being, and pursue growth in both developed and emerging economies.

With publications in leading journals, Bach integrates psychology, economics, and data-driven methods to address global grand challenges. Before academia, he worked as a financial data analyst, an experience that continues to shape his applied, evidence-based approach.

Current Research Interests:
• Institutional environments and entrepreneurship
• Entrepreneurs’ well-being, cognition, and gender
• Green transitions, digitalisation, AI-related strategies, and crisis adaptation

Prospective PhD students working in these areas are welcome to get in touch.