Professor Alex Janes

About me:

I joined the University in 2009. Prior to this I gained over 20 years’ management experience in both the public and private sectors. My commercial career included working in a range of diverse industries from antiques, tourism and electronics, to telecoms, trade exhibitions and education. I worked in senior management roles and at board level in both an interim and permanent capacity for much of my career.

I have trained and coached hundreds of marketers and managers who worked for organisations, from small charities to FTSE 100 companies, including; American Express, Astra Zeneca, Burberry, BT plc, Corus, Cadbury, Dominos, KPMG, Microsoft, RNIB, Royal Bank of Canada, Siemens, Tate Gallery, Twentieth Century Fox, Wrigley, Wyeth Pharmaceuticals and Xerox.

Before joining the Business School, I taught marketing at Plymouth University, as an adjunct member of faculty, and was an Associate Lecturer on both undergraduate and postgraduate programmes with the Open University.

I have held visiting positions at a number of universities since joining Exeter, including Imperial College Business School and Stockholm School of Economics. I spent 13 years as an examiner for the Chartered Institute of Marketing, leading exam teams as a Senior/Lead Examiner, overseeing qualifications and sitting on the Institute's Exam Board as Level Verifier and designing courses as a Curriculum Consultant. I have also been an external examiner at Southampton Solent and the Open Universities. 

I have written a number of textbooks and study guides covering marketing and strategy, but my passion is for developing teaching case studies.

Nationality: British

Interests:

• Teaching and technology 
• Strategy and Marketing in practice
• Case Method and case study writing

Qualifications:

BA(Hons), MEd (Open), MBA (Open), DipM, FCMI, PFHEA, CMBE