Dr Alex Connock
Professor of Practise in Marketing
Business Strategy and Marketing
About me:
Professor Alex Connock is a specialist in the Media Business & AI.
His textbook 'Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age' was published by Routledge in November 2022.
His second text book in the series 'Media Management and Live Experience: Sports, Culture, Entertainment and Events' is published in March 2024, again by Routledge.
Academic: At Exeter Alex teaches the BA course 'Media, AI and the Metaverse', plus Marketing at MBA level, alongside an elective course in Media and AI. At Oxford University, he teaches Media, Management, Marketing and AI courses for BA, MBA, EMBA and post-graduate diplomas.
Alex has degrees from Oxford, Columbia University, INSEAD and a PhD in content optimisation for ecommerce.
Charity: Alex is currently Vice Chair of UNICEF UK, a Director of the Halle Orchestra and a voting member of BAFTA
Commercial: Alex's industry experience includes 25 years of creating, acquiring and running production companies and agencies in factual TV, branded content and digital/social marketing. He has been responsible for many hundreds of TV programmes, digital films and campaigns for the UK commercial and public sectors and global media clients. He has six times been shortlisted as Entrepreneur of the Year.
Nationality: British
Interests:
- The impact of Artificial Intelligence on Media Business models
- Creative content development
- Business strategies in top tier orchestral music
Qualifications:
- MA (Oxford)
- MsJournalism (Columbia)
- MBA (INSEAD)
- PhD (Salford)
