Business Innovation with AI: A Design Thinking Approach

Learn how to utilise GenAI to solve complex real-world business challenges

This 3-day programme is designed to help professionals harness the power of Artificial Intelligence to solve real-world business challenges effectively. Moving beyond theoretical discussions of AI potential, we focus on the practical application of GenAI tools through the lens of the industry-standard “Double Diamond” design thinking framework.

The course is specifically tailored for innovation leaders, product leads, project managers, and SME executives who require a structured approach to operationalising AI within their teams. Through a blend of expert-led sessions and hands-on workshops, participants will learn to modernise traditional workflows, using AI to accelerate discovery, applying advanced reasoning for feasible ideation, and bridging the gap to execution.

Participants are encouraged to bring a current work-related challenge to the programme. With guidance from academic experts, you will apply these techniques in real-time, leaving with a validated, “board-ready” implementation roadmap and a valuable network of peers navigating similar digital transformations. The course takes place in the fantastic setting of London Zoo.

This course is suited to:

This course is ideal for professionals in leadership or advisory roles who are shaping strategy and driving transformation. You don’t need a technical background - just curiosity and a desire to explore what AI can do for your organisation.

You are likely to be:

• Leading a department, function, or organisation
• Involved in innovation, transformation, or strategic planning
• Advising clients or stakeholders on digital change
• Exploring how AI could support long-term growth and efficiency

Whether you're from the private, public, or third sector, this course will help you understand AI's potential and apply it in a practical, business-focused way.

What will you learn?

• How to identify the right business problems for AI
  – Use AI-powered discovery and systems thinking to uncover root causes and real opportunities.
• How to structure AI innovation using design thinking
  – Apply the Double Diamond framework to move from challenge to solution with clarity and speed.
• How to generate and test AI-enabled solutions
  – Use LLMs, RAG, and advanced reasoning techniques to create feasible, high-value ideas.
• How to turn AI ideas into execution-ready strategies
  – Build implementation roadmaps, define KPIs, and create board-ready business cases.
• How to adopt AI responsibly and at scale
  – Understand governance, data privacy, security, and how to lead organisational change.

Faculty staff

Benefits

1. Clarity on where AI will deliver real business value
   You’ll be able to quickly identify the right problems for AI, avoiding wasted investment and experimentation.
2. A proven framework to drive innovation with confidence
   You’ll gain a structured, repeatable approach (Double Diamond) to move from challenge to solution.
3. Faster, higher-quality solution design
   You’ll use advanced AI techniques to generate, test, and refine ideas that are both creative and feasible.
4. Execution-ready outcomes, not just concepts
   You’ll leave with a practical roadmap, clear KPIs, and a board-ready proposal for your organisation.
5. Confidence to lead responsible AI transformation
   You’ll understand how to manage risk, governance, and change while scaling AI across your business.

Start dates

Next Date: 15, 16, 17 April 2026

Costs

Standard Price: £1850

20% discount is available for Alumni 

• The price includes lunch and refreshments. Price does not include any travel or accommodation that you may require

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