Future marketing skills & employability
Develop the Marketing Skills Employers Need
At the University of Exeter Business School, our AIM (Accelerating Inclusion through Marketing) program is designed to equip students with the essential marketing skills that today’s employers seek. Marketing is a fast-evolving field, requiring professionals to stay ahead of trends, embrace digital transformation, and create inclusive campaigns that resonate with diverse audiences. Our program ensures that you will be ready to meet these demands.
Through hands-on learning, real-world case studies, and collaborations with industry leaders, you will master the latest tools, techniques, and strategies used by top marketing professionals. Whether your goal is to become a brand strategist, digital marketer, content creator, or marketing analyst, AIM helps you develop the expertise to stand out in a competitive job market.
Key Skills You’ll Gain:
- Digital Marketing & Analytics: Learn to leverage digital platforms like social media, search engines, and email marketing to engage customers and measure success using data analytics tools.
- Content Creation & Storytelling: Develop the creative skills to produce compelling content that connects with audiences across various channels.
- Consumer Behavior Insights: Understand what drives customer decisions and how to craft campaigns that resonate with different demographic groups.
- Inclusive Marketing Practices: Learn to create campaigns that promote diversity and inclusion, ensuring your message reaches and respects a wide range of audiences.
- Strategic Campaign Management: Plan, implement, and evaluate marketing strategies, working on real-world projects that give you practical experience.
Boost Your Employability
Our AIM program doesn’t just teach marketing – it prepares you for the workplace. By connecting you with industry experts, giving you access to internships and placements, and providing career coaching, we help you build a professional network and gain experience that will set you apart from other graduates.
Students in the AIM program have the opportunity to:
- Work with real clients on live marketing projects
- Gain internships with leading companies across various sectors
- Build a portfolio showcasing your work to future employers
- Participate in career workshops focused on marketing roles and career progression
- Engage in mentoring with successful alumni and industry leaders
Careers in Marketing
Graduates from the University of Exeter Business School are highly sought after by employers. Whether you’re interested in roles like:
- Digital Marketing Manager
- Brand Strategist
- Content Marketing Specialist
- Social Media Manager
- Market Research Analyst
- Public Relations Officer
Our program gives you the skills and experiences to pursue these careers and more. You’ll also develop the soft skills – such as critical thinking, teamwork, and leadership – that employers value in today’s dynamic work environments.
Ready to Accelerate Your Career?
If you want to gain cutting-edge marketing skills and enhance your employability, the AIM program is the perfect stepping stone. Our curriculum is designed to give you the knowledge, practical experience, and industry connections needed to succeed in your marketing career. Join a diverse group of students and faculty committed to driving positive change in the marketing world.
