• University of Exeter Business School
• Marketing Initiative Hub
• Industry research & consulting

Industry research & consulting

Welcome to the Analytics and Insights in Marketing Initiative at the University of Exeter Business School. Our mission is to bridge the gap between cutting-edge data analytics and the dynamic world of marketing. In an era driven by data, we empower students, researchers, and professionals with the skills and insights necessary to thrive in a digital-first marketplace.

Who we are

The initiative is a collaborative hub where academia meets industry. Our team is composed of leading researchers, data scientists, and marketing experts who are passionate about exploring the intersection of technology, consumer behavior, and business strategy. We bring together diverse disciplines such as marketing, data science, and behavioral economics to provide holistic, actionable insights.

What we do

Our initiative focuses on leveraging advanced data analytics techniques—such as machine learning, AI, and big data—to generate deeper insights into consumer behavior and marketing effectiveness. Through a combination of research projects, hands-on workshops, and collaborations with industry leaders, we provide:

Research opportunities:

We conduct high-impact research that addresses real-world marketing challenges, helping businesses harness data to make smarter decisions.

Educational programs:

We offer a range of courses, from undergraduate to postgraduate levels, that equip students with the analytical skills necessary to succeed in modern marketing roles.

Industry collaboration:

We work closely with industry partners to apply cutting-edge research to practical marketing problems, ensuring that our work has both academic and real-world relevance.