University of Exeter Business School

Professor Saeema Ahmed-Kristensen

Professor Saeema Ahmed-Kristensen

Joint Associate Pro-Vice Chancellor Researc & Impact (ESE) Professor of Design Engineering and Innovation

 S.Ahmed-Kristensen@exeter.ac.uk

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Overview

Prof Saeema Ahmed-Kristensen joined the INDEX Initiative for the Digital Economy, based in London’s South Bank, from the Royal College of Art, where she was the Head of Design Products and a Chair of Engineering Design. Prior to this she was Deputy Head and Prof of Design Engineering at the Dyson School of Design Engineering, Imperial College London. Her role at Imperial included the Head of Global Innovation Design (MA/MSc) programme, which was delivered jointly with Royal College of Art. She spent thirteen years with the Technical University of Denmark and led the Design Engineering and Innovation section. She completed her PhD in the Engineering Design Centre, University of Cambridge and then held a fellowship with Murray Edwards College.

She has a funding portfolio of approx £24 million, and is currently PI and Director for the £12.6M UKRI EPSRC Digital Economy Centre DIGITlab and on SPHERE funded by EPSRC/NIHR to develop a full hub -bid on Systems Engineering approach to patient-centric services, she is co-I on DTNet, a Digital Twin Network plus funding by UKRI and led by the Turing Institute. She is also so PI on a partnership with AMRC, High Value Catapult enabling research on AI and Design to be focused and developed for the manufacturing sector.

She has held invited keynotes for leading Engineering Design conferences (CIRP, NordDesign, DESIGN), 100 full peer reviewed publications. She has graduated 14 PhDs.

Saeema’s research focuses on design engineering including the impact and integration of digital technologies on: creativity and cognition, data and knowledge structuring, data-driven design process to customise products and quantifying and predicting user experiences. She works closely with a range of industries; complex product, aerospace (Rolls-Royce, BAE Systems); oil (AK MH); consumer (GN Netcom); medical (Novo Nordisk), and across disciplines of psychology, computing and design, for example leading to approaches to auto-index aerospace reports, through an ontology based on design cognition and Natural Language Processing. Her research was one of the first to use a human centred approach to structuring and automating indexing of knowledge, and; to develop approaches to quantify user experiences, leading to a data driven-approach to assess comfort in headsets (now embedded within GN Netcom Product development processes and leading to awards for comfort). 

Part of Initiative in the Digital Economy at Exeter (INDEX)

Qualifications

  • Ph.D. Engineering Design (Cambrdige)
  • BSc (hons) Product Design (Brunel)

Links

Research group links

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Research

Research interests

  • Experiences: Quantifying intangible aspects of design, for example user experiences, through using data and AI, to predicting or assess experiences such as comfort, emotional responses to a product.
  • Knowledge and Data to value: developing knowledge structures for complex products and systems, for example to reduce complexity, increase patient safety or increase innovativeness. Developing data-driven approaches to customise products.
  • Product Development processes: developing hybrid agile and planned approaches for manufacturing.
  • Creativity and Cognition: Understanding creativity in design to develop new theories and the foundation of design tools

Saeema's research addresses long-term intellectual problems supporting the design and manufacture of complex products (including product service systems) and their enabling processes (creative, product development and innovation) through developing a scientific understanding. Research is often in close collaboration with the  industrial or public sector., output includes advancing and developing research theories and impacting practice underpinning new design methods, tool, products and systems, experiences and products.

PhD Applications are welcome in any of these areas.

Research projects

PhD supervision Data-driven approaches to customizing orthosis.

Current Funded Projects

  1. DIGITLab EP/T022566/1 is a five year next stage Digital Economy research centre with £12.6m funding from three sources led by myself, EPSRC (Digital Economy and Manufactruing the Future), industry and three partner universities. The focus of DIGIT is digital transformation in Large Established Organisations (LEOs).
  2. DTnet EP/Y016289/1 is a five year £3,214,307 Network plus funded by UKRI on Digital Twins led by the Turing Institute.
  3. SPHERE EPSCR/NIHR, EPSRC PI working with Prof Helen Dawes NIHR lead to develop a full hub proposal for a system engineering approach to patient centric services for people with multiple Long-term conditions.
  4. AI and Data in Design: Advancing the design engineering processes for manufacturing sector, RinR UKRI funded with AMRC High Value Manufacturing Catapult, enabling research within DIGITLab to be contextulised and developed with AMRC and partners in Manufacturing Sector.

Completed projects:

·     Scoping study of the under-stencil cleaning process innovation at ASM Assembly Systems (£20k). With Prof Ion Sucala and  Dr Peter Melville-Shreeve (Funded by ASM Assembly Systems)

·.     GN NETCOM-£100,000 (2015-7) (post doctorial researcher) Modelling wellbeing in office environments. Sensor based- data for modelling stress.

·     Rolls-Royce £60,000 (2016-17) Complex Decision Making. Leeds University and Rolls-Royce

·     Danish Council- Industrial PhD fund application 800,000 dkk Awarded Dec 2008 Integration of New Technology Knowledge.

·     Danish Council FTP- Technical University of Denmark  – 800,000 dkk 2007 Understanding the Impact of the Service Phase of One-off Machinery in Complex Engineering design

·     H.C. Orsteds fund- 300 000 dkk Post-doctoral Fellowship (awarded but not taken)

·     New Hall College Engineering College lectureship and Fellowship 2001-04 3 years fellowship

·     DTU, Dept. Research Grant 1,600,000Dkk PhD Idea management in engineering design

·     Danish Council for Strategic Research-Centre for Performing temporary spaces for user driven innovation- Main Applicant U. Jorgensen DTU, Copenhagen University, Danish Design school 1,640,000MDkk SA is one of around 15 applicants on the grant

·     Industriens fond- Globalisation of Product Development 388364 Dkr. 2011 Main applicant

·     Industriens fond. - Tools and Innovation models for Global Product development 6MDK 2012

·     Industriens fond. - Design for emerging markets 4MDK 2013 

·     Universe fond: Design for Value 0.5 MDK 2014.

·     International networking fond Exploratory Approaches in Knowledge Approaches to facilitate innovation in bio-engineering 312912Dkr. 2011

·     EU Marie Currie Staff Exchange.  Total. 6MDkk (SAK Share 1.8 MDKK) High value Engineering Networks: Shaping Engineering Sectors in Europe and China-.Partners University of Cambridge, and Dr University of Birmingham, (Harbin Institute of Technology, Tsinghua University, Zhejiang University, Shanghai Jiao Tong University).

·     CAPAS Agency Fully funded PhD  1.8MDKK (2008)

·      DONG Energy -800,000 Dkk (€107,000)  2008 PhD Integration of New Technology Knowledge.

·      Aker Solutions - 800,000 Dkk (€107,000) 2007 PhD Understanding the Impact of the Service Phase of    One-off Machinery in Complex Engineering design

·     GN NETCOM-1.200,000 DKK 2011 (PhD) Comfort assessment of headsets for Engineering Design

Research grants

  • 2021 EPSRC
    DIGIT UKRI EPSRC Next Generation Digital Economy Centre

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Publications

Journal articles

Lee B, Ahmed-Kristensen S (2023). FOUR PATTERNS OF DATA-DRIVEN DESIGN ACTIVITIES IN NEW PRODUCT DEVELOPMENT. Proceedings of the Design Society, 3, 1925-1934.
Markey CL, Ahmed-Kristensen S (2023). MANAGING SMART SYSTEMS FOR THE NET ZERO AGENDA – HOW CAN DIGITAL TWIN TECHNOLOGIES AND SMART PRODUCTS DELIVER CUSTOMER VALUE?. Proceedings of the Design Society, 3, 2545-2554.
Lin Z, Ahmed-Kristensen S, Hall A, Sommer B (2023). USING PLEASURABILITY TO COMPARE WRISTWATCHES AND IOT SMARTWATCHES: PROVIDING NOVEL INSIGHTS INTO UX DESIGN. Proceedings of the Design Society, 3, 3761-3770.
Sayuti NAA, Sommer B, Ahmed-Kristensen S (2022). Biomaterials in Everyday Design: Understanding Perceptions of Designers and Non-Designers. Proceedings of the Design Society, 2, 2025-2034.
Tan X, Ahmed-Kristensen S, Cao J, Zhu Q, Chen W, Nanayakkara T (2021). A Soft Pressure Sensor Skin to Predict Contact Pressure Limit Under Hand Orthosis. IEEE Transactions on Neural Systems and Rehabilitation Engineering, 29, 536-545.
Tan X, Chen W, Cao J, Ahmed-Kristensen S (2021). A preliminary study to identify data needs for improving fit of hand and wrist orthosis using verbal protocol analysis. Ergonomics, 64(2), 259-272. Abstract.  Author URL.
Tan X, Chen W, Cao J, Ahmed-Kristensen S (2020). IDENTIFY CRITICAL DATA DURING PRODUCT CUSTOMISATION – a CASE STUDY OF ORTHOSES FABRICATION. Proceedings of the Design Society DESIGN Conference, 1, 413-422.
Cash P, Dekoninck E, Ahmed-Kristensen S (2020). Work with the beat: How dynamic patterns in team processes affect shared understanding. Design Studies, 69 Abstract.
Cramer-Petersen CL, Christensen BT, Ahmed-Kristensen S (2019). Empirically analysing design reasoning patterns: Abductive-deductive reasoning patterns dominate design idea generation. Design Studies, 60, 39-70.
Taylor TP, Ahmed-Kristensen S (2019). Global product development projects: measuring performance and monitoring the risks. Production Planning & Control, 29(15), 1290-1302.
Mata MP, Ahmed-Kristensen S, Shea K (2018). Implementation of Design Rules for Perception into a Tool for Three-Dimensional Shape Generation Using a Shape Grammar and a Parametric Model. Journal of Mechanical Design, 141(1). Abstract.
Keshwani S, Lenau TA, Ahmed-Kristensen S, Chakrabarti A (2017). Comparing novelty of designs from biological-inspiration with those from brainstorming. Journal of Engineering Design, 28(10-12), 654-680.
Cash P, Dekoninck EA, Ahmed-Kristensen S (2017). Supporting the development of shared understanding in distributed design teams. Journal of Engineering Design, 28(3), 147-170.
Søndergaard E, Oehmen J, Ahmed-Kristensen S (2016). Extension of internationalisation models: drivers and processes for the globalisation of product development – a comparison of Danish and Chinese engineering firms. Production Planning & Control, 27(13), 1112-1123.
Perez Mata M, Ahmed-Kristensen S, Brockhoff PB, Yanagisawa H (2016). Investigating the influence of product perception and geometric features. Research in Engineering Design, 28(3), 357-379.
Stavrakos S-K, Ahmed-Kristensen S (2016). Methods of 3D data applications to inform design decisions for physical comfort. Work, 55(2), 321-334.
Stavrakos S-K, Ahmed-Kristensen S, Goldman T (2016). Using archetypes to create user panels for usability studies: Streamlining focus groups and user studies. Applied Ergonomics, 56, 108-116.
Ahmed-Kristensen S, Vianello G (2014). A model for reusing service knowledge based on an empirical case. Research in Engineering Design, 26(1), 57-76.
Nadja Lee Hansen Z, Zhang Y, Ahmed‐Kristensen S (2013). Viewing engineering offshoring in a network perspective: addressing and managing risks. Journal of Manufacturing Technology Management, 24(2), 154-173. Abstract.
Vianello G, Ahmed-Kristensen S (2012). A comparative study of changes across the lifecycle of complex products in a variant and a customised industry. Journal of Engineering Design, 23(2), 99-117.
Hansen ZNL, Kristensen SA (2012). Connecting engineering operations to strategic management: a framework for decision making in engineering offshoring. International Journal of Product Development, 17(3/4), 204-204.
Zhang Y, Ahmed-Kristensen S, Gregory M (2012). Editorial. International Journal of Product Development, 17(3-4), 171-173.
Achiche S, Ahmed-Kristensen S (2011). Genetic fuzzy modeling of user perception of three-dimensional shapes. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 25(1), 93-107. Abstract.
Hansen ZNL, Kristensen SA (2011). Global product development: the impact on the product development process and how companies deal with it. International Journal of Product Development, 15(4), 205-205.
Vianello G, Ahmed S (2011). Transfer of knowledge from the service phase: a case study from the oil industry. Research in Engineering Design, 23(2), 125-139.
Ahmed S, Christensen BT (2009). An in Situ Study of Analogical Reasoning in Novice and Experienced Design Engineers. Journal of Mechanical Design, 131(11). Abstract.
Ahmed S, Štorga M (2009). Merged ontology for engineering design: Contrasting empirical and theoretical approaches to develop engineering ontologies. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 23(4), 391-407. Abstract.
Ahmed S (2007). An Industrial Case Study: Identification of Competencies of Design Engineers. Journal of Mechanical Design, 129(7), 709-716. Abstract.
Ahmed S (2007). Empirical research in engineering practice. J. of Design Research, 6(3), 359-359.
Kim S, Ahmed S, Wallace KM (2006). A Methodology for Creating Ontologies for Engineering Design. Journal of Computing and Information Science in Engineering, 7(2), 132-140. Abstract.
Ahmed S (2005). Encouraging reuse of design knowledge: a method to index knowledge. Design Studies, 26(6), 565-592.
Ahmed S, Wallace KM (2004). Identifying and supporting the knowledge needs of novice designers within the aerospace industry. Journal of Engineering Design, 15(5), 475-492.
Ahmed S, Wallace KM (2004). Understanding the knowledge needs of novice designers in the aerospace industry. Design Studies, 25(2), 155-173.
Ahmed S, Wallace KM, Blessing LTM (2003). Understanding the differences between how novice and experienced designers approach design tasks. Research in Engineering Design, 14(1), 1-11. Abstract.

Chapters

Taylor TP, Minshall T, Mortara L, Ahmed-Kristensen S (2017). Engineering Design and Innovation in a Global Context. In Zhang Y, Greogory M (Eds.) Value Creation through Engineering Excellence Building Global Network Capabilities, Springer, 99-127. Abstract.
Taylor TP, Søndergaard E, Minshall T, Mortara L, Ahmed-Kristensen S (2017). Engineering design and innovation in a global context. In  (Ed) Value Creation through Engineering Excellence: Building Global Network Capabilities, 99-127.
Badke-Schaub P, Lauche K, Neumann A, Ahmed-Kristensen S (2009). Task-Team-Process: Assessment and Analysis of the Development of Shared Representations in an Engineering TeamDesu. In  (Ed) About Designing Analysing Design Meetings, CRC Press. Abstract.
Ahmed-Kristensen S, Bracewell RH, Kim S (2005). Engineering Knowledge Management. In  (Ed) Engineering Design - Theory and Practice. a Symposium in Honour of Ken Wallace, Cambridge, UK: , 1-7. Abstract.
Wallace K, Ahmed S, Bracewell R (2005). Engineering knowledge management. In  (Ed) Design process improvement, Springer London, 326-343.

Conferences

Sayuti NA, Sommer B, Ahmed-Kristensen S (2021). Bio-related Design Genres: a Survey on Familiarity and Potential Applications. Abstract.
Lin Z, Sommer B, Ahmed-Kristensen S (2021). IoT Product Pleasurability - Investigating the Pleasurable User Experiences Between Conventional Products and IoT Products Through Watches. Abstract.
Ahmed-Kristensen S, Stavrakos SK (2020). Definition of comfort in design and key aspects - a literature review.
Sayuti NAA, Sommer B, Ahmed-Kristensen S (2020). Identifying the Purposes of Biological Materials in Everyday Designs.  Author URL.
Boujut JF, Cascini G, Ahmed-Kristensen S, Georgiev GV, Iivari N (2020). Preface.
Ahmad Sayuti NA, Ahmed-Kristensen S (2020). UNDERSTANDING EMOTIONAL RESPONSES AND PERCEPTION WITHIN NEW CREATIVE PRACTICES OF BIOLOGICAL MATERIALS. Proceedings of the Sixth International Conference on Design Creativity (ICDC 2020).
Blösch-Paidosh A, Ahmed-Kristensen S, Shea K (2019). Evaluating the Potential of Design for Additive Manufacturing Heuristic Cards to Stimulate Novel Product Redesigns. ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 18th - 21st Aug 2019. Abstract.
Esat R, Ahmed-Kristensen S (2018). CLASSIFICATION OF BIO-DESIGN APPLICATIONS: TOWARDS a DESIGN METHODOLOGY. 15th International Design Conference.
Marini V, Ahmed-kristensen S (2017). Development and validation of design tool for concept choice on robustness, reliability and safety criteria. Procceedings of the 24th ABCM International Congress of Mechanicl Engineering.
McKay A, Sammonds G, Ahmed-Kristensen S, Irnazarow A, Robinson M (2017). Using embedded design structures to unravel a complex decision in a product development system. Abstract.
Cramer-Petersen CL, Ahmed-Kristensen S (2016). Argumentation and reasoning in design: an empirical analysis of the effects of verbal reasoning on idea value in group idea generation.
Soendergaard E, Ahmed-Kristensen S (2016). Developing a support tool for global product development decisions.
Taylor T, Ahmed-Kristensen S (2016). Global product development: KPI selection support.
Perez Mata M, Ahmed-Kristensen S, Shea K (2016). Spatial Grammar for Design Synthesis Targeting Perceptions: Case Study on Beauty. ASME 2015 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 2nd - 5th Aug 2015. Abstract.
Taylor TP, Ahmed-Kristensen S (2015). A longitudinal study of globally distributed design teams: the impacts on product development. Abstract.
Lenau TA, Keshwani S, Chakrabarti A, Ahmed-Kristensen S (2015). Biocards and level of abstraction. Abstract.
Perez Mata M, Ahmed-Kristensen S (2015). Principles for designing for perception. Abstract.
Li X, Ahmed-Kristensen S (2015). Understand the design requirement in companies. Abstract.
Søndergaard E, Ahmed-Kristensen S (2014). Decision making in global product development.
Perez Mata M, Ahmed-Kristensen S, Brockhoff PB (2014). Influence of consumer's background on product perception.
Ahmed-Kristensen S, Christensen BT, Lenau T (2014). Naturally original: Stimulating creative design through biological analogies and Random images.
Li X, Ahmed-Kristensen S (2014). Product development in China: Comparison between Danish and Chinese companies.
Taylor TP, Ahmed-Kristensen S (2014). The applicability and coherence of key performance indicators in global product development.
Li X, Zhang Z, Ahmed-Kristensen S (2014). The sources and methods of engineering design requirement. Abstract.
Stavrakos K, Ahmed-Kristensen S, Goldman T (2014). Using archetypes to create user panels for usability studies.
Ahmed-Kristensen S, Babar MA (2013). Comparison of Problem Solving from Engineering Design to Software Design. ASME 2012 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 12th - 15th Aug 2012. Abstract.
Stavrakos KS, Ahmed-Kristensen S (2013). Investigating the role of aesthetics for interaction design. Abstract.
Pérez Mata M, Ahmed-Kristensen S, Yanagisawa H (2013). Perception of aesthetics in consumer products. Abstract.
Stavrakos SK, Ahmed-Kristensen S (2012). Assessment of anthropometric methods in headset design.
Hansen ZNL, Ahmed-Kristensen S (2012). Connecting global product development with corporate strategy.
Marini VK, Ahmed-Kristensen S (2012). Decision-making and feedback as FOCI for knowledge-based strategies supporting concept development.
Ahmed-Kristensen S, Stavrakos SK (2012). Definition of comfort in design and key aspects - a literature review.
Hansen ZNL, Ahmed-Kristensen S (2011). Addressing the risks of global product development. Abstract.
Sudin MN, Ahmed-Kristensen S (2011). Change in requirements during the design process. Abstract.
Marini VK, Ahmed-Kristensen S, Restrepo J (2011). Influence of design evaluations on decision-making and feedback during concept development. Abstract.
Jensen OK, Ahmed-Kristensen S, Jensen N (2011). Knowledge management challenges in new business development-Transition of the energy system. Abstract.
Jensen OK, Ahmed S (2010). Acceptance and Divergence from Engineering Design Procedures Implicating Knowledge Flow. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009. Abstract.
Marini VK, Restrepo J, Ahmed-Kristensen S (2010). Evaluation of information requirements or reliability methods in engineering design. Abstract.
Jensen ARV, Ahmed-Kristensen S (2010). Identifying knowledge in decision-making processes: a case study. Abstract.
Kjeldal-Jensen O, Ahmed-Kristensen S (2010). Informing early-phase technology decisions in paradigmatic innovation. Abstract.
Vianello G, Ahmed S (2010). Investigating Knowledge Transfer Mechanisms for Oil Rigs. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009. Abstract.
Achiche S, Ahmed S (2010). Modeling Perception of 3D Forms Using Fuzzy Knowledge Bases. ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 30th Aug - 2nd Sep 2009. Abstract.
Hansen ZNL, Ahmed-Kristensen S (2010). The impact on the product development process when offshoring or outsourcing. Abstract.
Sudin MN, Ahmed-Kristensen S, Andreasen MM (2010). The role of a specification in the design process: a case study. Abstract.
Hansen ZNL, Hansen MS, Rasmussen LB, Jacobsen P, Ahmed-Kristensen S (2010). The sustainable utilization of human resources in global product development. Abstract.
Vianello G, Ahmed S (2009). Engineering Changes During the Service Phase. ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 3rd - 6th Aug 2008. Abstract.
Aurisicchio M, Ahmed S, Wallace KM (2009). Improving Design Understanding by Analyzing Questions. ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 4th - 7th Sep 2007. Abstract.
Sudin MN, Ahmed S (2009). Investigation of change in specifications during a product's lifecycle. Abstract.
Vianello G, Ahmed S (2009). Knowledge transfer between service and design phases in the oil industry. Abstract.
Achiche S, Ahmed S (2009). Mapping Shape Geometry and Emotions Using Fuzzy Logic. ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 3rd - 6th Aug 2008. Abstract.
Badke-Schaub P, Lauche K, Neumann A, Ahmed S (2009). Task, team, process: the development of shared representations in an engineering design team.
Ahmed S, Christensen BT (2009). Use of Analogies by Novice and Experienced Design Engineers. ASME 2008 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. 3rd - 6th Aug 2008. Abstract.
Ahmed S, Kanike Y (2007). Engineering change during a product's lifecycle. Abstract.
Ahmed S, Štorga M (2007). Engineering design ontologies-contrasting an empirical and a theoretical approach. Abstract.
Kim S, Ahmed S, Wallace K (2007). Improving information extraction using a probability-based approach. Abstract.
Ahmed S (2007). Prompting designers to design. Abstract.
Ahmed S (2006). An approach to assist designers with their queries and designs. Abstract.
Ahmed S, Boelskifte P (2006). Investigations of product design engineering students intentions and a users perception of product character. Abstract.
Ahmed S (2006). Prompting designers to design. Abstract.
Ahmed S, Kim S, Wallace KM (2005). A methodology for creating ontologies for engineering design. Abstract.
Ahmed S, Hacker P, Wallace K (2005). The role of knowledge and experience in engineering design. Abstract.
Bracewell RH, Ahmed S, Wallace KM (2004). DRed and design folders, a way of capturing, storing and passing on, knowledge generated during design projects. Abstract.
Ahmed S, Wallace K (2003). Evaluating a functional basis. Abstract.
Ahmed S, Wallace K (2003). Indexing design knowledge based upon descriptions of design processes. Abstract.
Aurisicchio M, Langdon PM, Ahmed S, Wallace KM (2003). Investigating knowledge searches in aerospace design. Abstract.
Ahmed S, Blessing L, Wallace K (1999). The relationships between data, information and knowledge based on a preliminary study of engineering designers. Abstract.

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External Engagement and Impact

Awards and Honours

  • Numerous Best paper awards, ICED2013 (reviewer’s favourite), ICORD 2009, Design Conference 2006, TMCE Conference 2006, CIRP Conference 2004

External positions

  • REF Research Excellence Framework 2020 Panel Member D32 (Design)
  • EPSRC Strategic Advisory Team member (Digital EconomyvProgramme Advisory Board) 2021-22.
  • EPSRC Strategic Advisory Team member (ICT theme) 
  • EPRSC peer review college Member
  • Editorial Board, Journal of Design Science
  • Associate Editor, Journal of Research in Engineering Design
  • Trustee RADMA (Research and Development Management)
  • External examiner: City Creativity and Leadership course
  • Accreditation Panel 2019 Dutch Design Engineering Educations for TU Delft, University of Twente, and Technical University of Eindhoven

Invited lectures

Numerous talks for Industry and Academia including:

  • Ahmed-Kristensen S “(Wo)Man or machine: design in the future?” Keynote address, NordDesign Conference, Trondheim 2016
  • Cirp Design 2017: Complex product and Systems. Keynote Panel.
  • Disruptive Innovation Festival (Ellen Mcarthur foundation) 2015. Live webcast Panel: Using nature-inspired design strategies, TU Delft
  • Ahmed-Kristensen S” Industry Needs and Engineering Design Research”, Keynote address, DESIGN 2014, Croatia, 2014
  • Ahmed, S. (2000) 'Identifying differences between novice and experienced designers' Keynote address, Engineering Design Conference.

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Teaching

Teaching experience includes: the design and delivery of courses at undergraduate and postgraduate level, Executive Education or bespoke training for industry, leadership of master's program.

Subjects include engineering design (with project-based learning), design and creativity methods, user experience, product development and research methods for design researchers.

Modules

2023/24


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Supervision / Group

Postdoctoral researchers

  • Dimitris Batolas
  • Jonathan Bird
  • Boyeun Lee
  • Hugh Williamson

Postgraduate researchers

  • Charlotte Markey
  • Nadia Mustafee

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