Overview

In 2021, Janet joined the Department of Management at the University of Exeter Business School. Before that, she completed her postdoctoral training at the University of Chicago. In her research, Janet focuses on the interplay between language, thinking, and decision making in sustainable consumption, health, and ethicality domains. The ultimate aim of Janet's experimental research is to support better decision making.

Janet's work has been published in leading journals including Nature Sustainability (impact factor: 27.16), Journal of International Business Studies (ABS4*), Cognition (ABS4), Journal of Experimental Social Psychology (ABS4), Risk Analysis (ABS4), Journal of Experimental Psychology: Applied (ABS4), and Journal of Experimental Psychology: General (ABS4).

Janet supports the University of Exeter Business School as the Research Lead of the Business Strategy and Marketing Group, the Induction Champion of the Management Department, and the Departmental Research Ethics Officer. Furthermore, Janet is one of the developers of the Business School Mentorship Program, the faculty representative for the University Digital Reputation Research and Impact Group, and one of the academic leaders of the Social Inequality Grand Challenges. 

Webpage: www.janetgeipel.weebly.com

Google Scholar

Career

CV

Since 09/2021 Assistant Professor

The University of Exeter Business School

Focus: Consumer Behavior & Decision Making

09/2017 – 09/2021 Postdoctoral Scholar

The University of Chicago 

Focus: Decision Making & Language 

Advisor: Dr. Boaz Keysar

12/2015 – 09/2017 Postdoctoral Scholar

Free University Medical Centre Amsterdam 

Focus: Decision Making & Risk Communication

Advisor: Dr. Danielle Timmermans

Maternity leave for the academic year of 2016–2017

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Research

Research interests

• Decision Making
• Consumer Behaviour
• Communication and Language
• Health and Sustainability
• Moral Psychology

I study how language use influences thinking and consumer decision making. The ultimate aim of my research is to support better decision making.

Research projects

In a current research project in collaboration with Dr. Boaz Keysar and Dr. Leigh H. Grant from the University of Chicago, funded by the Rustandy Centre for Social Sector Innovation at the University of Chicago Booth School of Business, we investigate how language use influences trust and vaccine hesitancy.  

Research grants

• 2023 Lloyds Register
  Lloyds Register Risk Poll Data Research

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Publications

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External Engagement and Impact

Administrative responsibilities

• Research Lead, Business Strategy & Marketing, The University of Exeter Business School.
• Onboarding Champion, Department of Management, The University of Exeter Business School.
• Departmental Research Ethics Officer, Department of Management, The University of Exeter Business School.
• Faculty Representative for the University Digital Reputation Research and Impact Group.

Invited lectures & workshops

• UiL-OTS Colloquium, Utrecht University. Geipel, J. & Keysar, B. (2021, September). Language Modality Influences Thinking and Reasoning. 
• Department of Psychology, University of Trento (2021, September). Workshop: Introduction to Power Analysis and Open Science Practices.
• Psychology and Law Studies (PALS) meeting, University of Chicago. Geipel, J., Margoni, F., Hadjichristidis, C., & Surian, L. (2019, November). Moral judgment in old age: Evidence for an intent-to-outcome shift. 
• Cognition Workshop, University of Chicago. Geipel, J., Hadjichristidis, C., & Klesse, A.-K. (2017, November). Using a foreign language to attenuate barriers to sustainable consumption. 
• Centre for Decision Research (CDR), Leeds University Business School. Hadjichristidis, C., Geipel, J., & Savadori, L. (2016, January). The foreign language effect in judgments of risk and benefit: The role of affect.   
• Fondazione Bruno Kessler, Trento. Hadjichristidis, C., Geipel, J., Klesse, A-K., & Surian, L. (2016, January). How foreign language shapes the perception of risk and benefit. 
• Symposium: New directions in moral judgment research, University of Cologne. Geipel, J., Hadjichristidis, C., & Surian, L. (2015, November). How foreign language sways moral judgment.   
• Guest lecture at the undergraduate course Cross-Cultural Psychology, Boston University. Geipel, J., Hajichristidis, C., & Surian, L. (2014, November). Language influences moral judgment.  

Media Coverage

• The Guardian (September, 2023), ‘I couldn’t believe the data’: how thinking in a foreign language improves decision-making.
• New Scientist (May, 2023), How listening to audiobooks may be making us more gullible. 
• Medical News Today (January 2022), Vaccine hesitancy: Why language matters. 
• The Washington Post (February 19, 2020), Bilingual people may make different choices based on the language they’re thinking in. Here’s why. 
• American Psychology Association (August 2019), Older adults more likely to condemn even accidental harm. Findings could have implications for criminal justice, juries.
• Science Daily (August 2019), Older adults more likely to condemn even accidental harm. 
• Psychology Today (October 2016), How bilinguals deal with moral dilemmas.
• Scientific American (September 2016), How morality changes in a foreign language.
• Leeds Business School Blog (February 2016), The foreign language effect in judgements of risk.
• Süddeutsche Zeitung (Germany, August 2015), Moralapostel? Nur in der Muttersprache!
• The Times UK (April 2015), Deeds less despicable in a foreign language.
• The Boston Globe (March 2015), Taboos might be OK in translation.

Research funding

• 2023 Psychonomic Society Collaborative Symposium – ESCoP ($5,000). 
• Lloyd’s Register Foundation Research Grant (£85,000), Navigating global risks through cultural lenses.
• Development Award, Societies and Cultures Institute (SCI), The University of Exeter (£5,000) 
• Seed Grant 2022, University of Exeter Business School, Department of Management (£3,000).
• The Rustandy Center for Social Sector Innovation; the University of Chicago Booth School of Business ($87,766).
• Thaler-Tversky Independent Research Grant, The University of Chicago Booth School of Business ($3,000).
• Outstanding Ph.D. thesis award in Cognitive Psychology in 2015, The University of Trento. 
• Ph.D. Research Fellowship, The University of Trento (3 years research fellowship). 
• Travel Summer School Grant, the DFG Research Unit Contextualized Decision Making. 

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Teaching

• Marketing Research
• Consumer Psychology
• Behaviour Change
• Decision Making

Teaching 2022/23

• BEM1019 - Fundamentals of Marketing (Undergraduate, year 1)
• BEMM355 - M Res Dissertation (Graduate, Master)
• BUS3001 - Supervisor for Undergraduate Dissertations
• BEMM250 - Supervisor for MSc Marketing Dissertations

Modules

2023/24

• BEMM265 - Sustainability and Behaviour Change
• BEMM355 - Dissertation for MRes Mgt

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