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Dr Steven Boyne

Dr Steven Boyne

Lecturer in Management


+44 (0) 1329 723211

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Steven joined Exeter’s Business School in 2016, working initially as an Associate Lecturer and then full-time since 2018.  Prior to joining the University of Exeter, Steven was an Assistant Professor in Tourism Management at Aalborg University’s Copenhagen Campus, Denmark.

Steven’s PhD research, completed in 2012 at Bournemouth University’s Department of Tourism and Hospitality, used organisational psychology and leadership studies approaches to examine the ways in which inspirational leaders can motivate employees in hospitality settings. 

Steven’s earlier research and teaching with Scotland’s Rural College (SRUC) were focused on a variety of issues related to tourism in rural areas including: tourism’s social impacts; visiting friends and relatives (VFR) tourism; and marketing for food-related tourism.  While in this position Steven received various research and consultancy grants from the Scottish Government to conduct policy-relevant research into rural tourism issues such as those outlined above.

Nationality: British

Administrative responsibilities

  • Department of Management Research Ethics Officer
  • ASPIRE PRP Mentor and Assessor



Research interests

Current research interests include:

  • marketing issues in food-related tourism; and
  • organisational leadership in hospitality and tourism.

Steven has designed and carried out a wide range of survey-based research in addition to designing and moderating focus groups and face-to-face interviews.

With regard to analytical techniques, Steven has experience with a range of non-parametric and parametric statistical analyses including multivariate techniques such as exploratory and confirmatory factor analysis, cluster analysis and structural equation modelling.

Research projects

Steven is currently supervising a range of master’s level research into themes related to tourism, hospitality and food marketing.

Steven’s teaching centres on the areas of marketing, management and research methods and currently features:

  • marketing and management for tourism and hospitality organisations;
  • destination marketing;
  • small tourism business marketing and management;
  • tourism and the sharing economy;
  • innovation in tourism;
  • service operations management;
  • consultancy work skills; and
  • research methods.

Marketing and management for tourism and hospitality organisations draws upon a broad range of themes including: consumer behaviour and business innovation in the context of digital marketing and communications; national and international trends in the production and consumption of tourism; integrated marketing communications incorporating digital media; customer experience design; and developing marketing plans for tourism organisations in national and international markets.

Students have the opportunity to apply the principles outlined above in traditional essay-style assessments and also in a range of practice-oriented teaching settings that include business development and consultancy-style group project work modules.

Research-focused student learning such as dissertations and other research-focused projects draw upon Steven’s highly applied quantitative research methods teaching that cover survey design methods and bivariate and multivariate statistical techniques.