Dr Sotiris Lalaounis
Senior Lecturer in Marketing and Design Management
+44 (0) 1392 722655
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK
Dr Sotiris T Lalaounis is a Senior Lecturer in Marketing and Design Management with the Department of Management. He joined the University of Exeter Business School in October 2011. Following an undergraduate degree in marketing (Strathclyde), and postgraduate degrees in public relations (Stirling) and design and digital media (Edinburgh), he worked in design firms and earned his PhD in design management from the Centre for Creative Industries at Glasgow Caledonian University. His thesis investigated business development issues in the creative industries, with a focus on design consultancies, and was sponsored by the UK’s Department of Trade and Industry through a Knowledge Transfer Partnership (KTP). He is a Senior Fellow of the Higher Education Academy, and a member of the Chartered Institute of Marketing, the Design Research Society, the Academy for Design Innovation Management, and the European Group for Organizational Studies.
Nationality: Greek / British
BA(Hons), MSc, MSc, PhD, PgCert, MCIM, SFHEA
Dr Sotiris T Lalaounis is interested in organisational paradoxes, ambidexterity, design management, and the creative industries. In his PhD thesis, he explored the paradox between establishing internal organisational systems and maintaining creative autonomy, developed a framework for the evaluation of creative services in order to improve client relations, and explored the challenges associated with the merger of design consultancies. Dr Lalaounis’s research explores, through the theoretical lens of paradoxes and ambidexterity, how organisations in the creative industries manage creativity and innovation. Additionally, he is interested in the relation of design management with marketing and branding, and has published two textbooks: Design Management (2017, Routledge) which explores organisation and marketing perspectives in design management, and Strategic Brand Management and Development (2020, Routledge) which discusses brand management and development combining multiple perspectives.
Publications by category
Publications by year
Awards and Honours
Best Partnership Award Nomination, KTP Scotland Awards 2009 - Knowledge Transfer Partnership between the Centre for Creative Industries at Glasgow Caledonian University and the Curious Group Ltd.
External Examiner, MA Design Innovation Management, De Montfort University and Asia Pacific University (Malaysia).
Paper Reviewer, The Design Journal, Routledge.
- Brand Development and Management
- Design Management
- Experiential Marketing