Publications by category
Journal articles
Mulligan C, Godsiff P, Brunelle A (2020). Boundary Spanning in a Digital World: the Case of Blockchain.
Frontiers in Blockchain,
3 DOI.
M’hammed S, Baudry D, Mustafee N, Louis A, smart, Godsiff, Mazari B (2019). Modelling and simulation of operation and maintenance strategy for offshore wind farms based on multiagent system.
Journal of Intelligent Manufacturing,
30(8), 2981-2997.
Full text.
DOI.
Maull R, Godsiff P, Mulligan C, Brown A, Kewell B (2017). Distributed ledger technology: Applications and implications.
Strategic Change,
26(5), 481-489.
Abstract:
Distributed ledger technology: Applications and implications
Distributed ledger technologies (DLTs) are rewriting conventional notions of business transacting, creating fresh opportunities for value creation and capture. Using qualitative interview data as a primary resource, the proposed five-point model synthesizes these possibilities, demonstrating how they may lead to “disruptive innovation.” a further conceptual model is subsequently provided with a view to assisting future problem solving in the area.
Abstract.
DOI.
Adams R, Parry G, Godsiff P, Ward P (2017). The future of money and further applications of the blockchain.
Strategic Change,
26(5), 417-422.
Abstract:
The future of money and further applications of the blockchain
Blockchain technology provides an exciting application space for innovation in diverse domains but threatens disintermediation for organizations providing a trusted and auditable account of ownership and transactions. It needs, however, an appropriate regulation to keep pace with technological developments. Technology remains very young, akin to the Internet in the early 1990s. Use cases, practical demonstrators, standards, and lexical consistency are urgently required.
Abstract.
DOI.
Ng I, Maull RS, Godsiff P (2008). An integrated approach towards revenue management.
Journal of Revenue Pricing and Management(7), 185-195.
Abstract:
An integrated approach towards revenue management
This paper argues that advanced demand exhibit three characteristics — that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The paper proposes a new revenue management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and the forecasting set. An integrated revenue management system also links the concept of capacity to the attributes promised by the firm to the customer. The paper then proposes that service firms that do not sell 'unitised' services such as seats or rooms have to define and capture its amorphous capacity and through capacity limitation, create advanced demand and practice strategic revenue management.
Abstract.
Chapters
Godsiff P, Maull R, Davies P (2018). Systems Behaviour and Implications for Service-Dominant Logic. In (Ed)
The SAGE Handbook of Service-Dominant Logic, 214-229.
DOI.
Conferences
Wood Z, Godsiff P (2021). Establishing the Core Principles of Servitisation for Application Outside Manufacturing. Competitive Advantage in the Digital Economy (CADE 2021).
DOI.
Kewell EJ, Godsiff P (2018). Digital Literacy and Datalockers: a Research Agenda. CADE, University of Warwick, Venice, 18th-20th of June. Competitive Advantage in the Digital Economy Forum (CADE). 18th - 20th Jun 2018.
Kewell EJ, Mulligan C, Godsiff P, Maull R (2017). Programmable Money, Digital Gold and the Future of Blockchain:. Categorizing the Affordances and Expectations of a Promising Technology. CADE. 1st - 3rd Jun 2017.
Abstract:
Programmable Money, Digital Gold and the Future of Blockchain:. Categorizing the Affordances and Expectations of a Promising Technology
Abstract.
Mustafee N, Sahnoun M, Smart, Godsiff P (2015). An Application of Distributed Simulation for Hybrid Modeling of Offshore Wind Farms. 2015 ACM SIGSIM/PADS Conference on Principles of Advanced Discrete Simulation. 10th - 12th Jun 2015.
Full text.
DOI.
Godsiff P (2015). Bitcoin: Bubble or Blockchain.
Author URL.
DOI.
Maull R, Mulligan C, Godsiff P (2015). Introduction to new economic models of the digital economy Minitrack.
DOI.
Mustafee N, Sahnoun M, Smart PA, Godsiff P, Baudry D, Louis A (2015). Investigating Execution Strategies for Hybrid Models developed using Multiple M&S Methodologies. 2015 Spring Simulation Multi-Conference (SpringSim'15). 12th - 15th Apr 2015.
Mustafee N, Wienke A, Smart A, Godsiff P (2015). Learning Maintenance, Repair and Operations (MRO) Concepts in Offshore Wind Industry Through Game-based Learning. 2015 Winter Simulation Conference. 6th - 9th Dec 2015.
Maull R, Godsiff P, Mulligan C (2015). Preparing for the future - how managers perceive, interpret and assess the impact of digital technologies for business.
Author URL.
DOI.
Maull R, Godsiff P, Mulligan C (2015). Transitioning to the pull economy: the case of the UK railways.
Abstract:
Transitioning to the pull economy: the case of the UK railways
Abstract.
DOI.
Sahnoun M, Godsiff P, Baudry D, Louis A, Mazari B (2014). Modelling of maintenance strategy of offshore wind farms based multi-agent system.
Abstract:
Modelling of maintenance strategy of offshore wind farms based multi-agent system
Abstract.
Maull R, Godsiff P, Mulligan CEA (2014). The impact of datafication on service systems.
Abstract:
The impact of datafication on service systems
Abstract.
DOI.
Maull R, Godsiff P, Ng I (2013). A systems model of a service organization.
Abstract:
A systems model of a service organization
Abstract.
DOI.
Reports
Havard V, Sahnoun M, Mustafee N, Wienke A, Boulc’h D, Godsiff P, Smart P, Baudy D (2015). E-maintenance and augmented reality for off shore wind farms (Mer-innovate). Interreg.
Publications by year
2021
Wood Z, Godsiff P (2021). Establishing the Core Principles of Servitisation for Application Outside Manufacturing. Competitive Advantage in the Digital Economy (CADE 2021).
DOI.
2020
Mulligan C, Godsiff P, Brunelle A (2020). Boundary Spanning in a Digital World: the Case of Blockchain.
Frontiers in Blockchain,
3 DOI.
2019
M’hammed S, Baudry D, Mustafee N, Louis A, smart, Godsiff, Mazari B (2019). Modelling and simulation of operation and maintenance strategy for offshore wind farms based on multiagent system.
Journal of Intelligent Manufacturing,
30(8), 2981-2997.
Full text.
DOI.
2018
Kewell EJ, Godsiff P (2018). Digital Literacy and Datalockers: a Research Agenda. CADE, University of Warwick, Venice, 18th-20th of June. Competitive Advantage in the Digital Economy Forum (CADE). 18th - 20th Jun 2018.
Godsiff P, Maull R, Davies P (2018). Systems Behaviour and Implications for Service-Dominant Logic. In (Ed)
The SAGE Handbook of Service-Dominant Logic, 214-229.
DOI.
2017
Maull R, Godsiff P, Mulligan C, Brown A, Kewell B (2017). Distributed ledger technology: Applications and implications.
Strategic Change,
26(5), 481-489.
Abstract:
Distributed ledger technology: Applications and implications
Distributed ledger technologies (DLTs) are rewriting conventional notions of business transacting, creating fresh opportunities for value creation and capture. Using qualitative interview data as a primary resource, the proposed five-point model synthesizes these possibilities, demonstrating how they may lead to “disruptive innovation.” a further conceptual model is subsequently provided with a view to assisting future problem solving in the area.
Abstract.
DOI.
Kewell EJ, Mulligan C, Godsiff P, Maull R (2017). Programmable Money, Digital Gold and the Future of Blockchain:. Categorizing the Affordances and Expectations of a Promising Technology. CADE. 1st - 3rd Jun 2017.
Abstract:
Programmable Money, Digital Gold and the Future of Blockchain:. Categorizing the Affordances and Expectations of a Promising Technology
Abstract.
Adams R, Parry G, Godsiff P, Ward P (2017). The future of money and further applications of the blockchain.
Strategic Change,
26(5), 417-422.
Abstract:
The future of money and further applications of the blockchain
Blockchain technology provides an exciting application space for innovation in diverse domains but threatens disintermediation for organizations providing a trusted and auditable account of ownership and transactions. It needs, however, an appropriate regulation to keep pace with technological developments. Technology remains very young, akin to the Internet in the early 1990s. Use cases, practical demonstrators, standards, and lexical consistency are urgently required.
Abstract.
DOI.
2015
Mustafee N, Sahnoun M, Smart, Godsiff P (2015). An Application of Distributed Simulation for Hybrid Modeling of Offshore Wind Farms. 2015 ACM SIGSIM/PADS Conference on Principles of Advanced Discrete Simulation. 10th - 12th Jun 2015.
Full text.
DOI.
Godsiff P (2015). Bitcoin: Bubble or Blockchain.
Author URL.
DOI.
Havard V, Sahnoun M, Mustafee N, Wienke A, Boulc’h D, Godsiff P, Smart P, Baudy D (2015). E-maintenance and augmented reality for off shore wind farms (Mer-innovate). Interreg.
Maull R, Mulligan C, Godsiff P (2015). Introduction to new economic models of the digital economy Minitrack.
DOI.
Mustafee N, Sahnoun M, Smart PA, Godsiff P, Baudry D, Louis A (2015). Investigating Execution Strategies for Hybrid Models developed using Multiple M&S Methodologies. 2015 Spring Simulation Multi-Conference (SpringSim'15). 12th - 15th Apr 2015.
Mustafee N, Wienke A, Smart A, Godsiff P (2015). Learning Maintenance, Repair and Operations (MRO) Concepts in Offshore Wind Industry Through Game-based Learning. 2015 Winter Simulation Conference. 6th - 9th Dec 2015.
Maull R, Godsiff P, Mulligan C (2015). Preparing for the future - how managers perceive, interpret and assess the impact of digital technologies for business.
Author URL.
DOI.
Maull R, Godsiff P, Mulligan C (2015). Transitioning to the pull economy: the case of the UK railways.
Abstract:
Transitioning to the pull economy: the case of the UK railways
Abstract.
DOI.
2014
Sahnoun M, Godsiff P, Baudry D, Louis A, Mazari B (2014). Modelling of maintenance strategy of offshore wind farms based multi-agent system.
Abstract:
Modelling of maintenance strategy of offshore wind farms based multi-agent system
Abstract.
Maull R, Godsiff P, Mulligan CEA (2014). The impact of datafication on service systems.
Abstract:
The impact of datafication on service systems
Abstract.
DOI.
2013
Maull R, Godsiff P, Ng I (2013). A systems model of a service organization.
Abstract:
A systems model of a service organization
Abstract.
DOI.
2008
Ng I, Maull RS, Godsiff P (2008). An integrated approach towards revenue management.
Journal of Revenue Pricing and Management(7), 185-195.
Abstract:
An integrated approach towards revenue management
This paper argues that advanced demand exhibit three characteristics — that of being probabilistic, stochastic and deterministic. Deterministic demand results in revenue management practices being cross-functional. The paper proposes a new revenue management system that integrates four decision sets of the firm: the value set, the segmentation set, the sensitivity set and the forecasting set. An integrated revenue management system also links the concept of capacity to the attributes promised by the firm to the customer. The paper then proposes that service firms that do not sell 'unitised' services such as seats or rooms have to define and capture its amorphous capacity and through capacity limitation, create advanced demand and practice strategic revenue management.
Abstract.
