Senior Lecturer SLDA MBA
+44 01392 722552
Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK
Before studying for a BSc (Hons) degree, Oliver gained valuable experience in the music and entertainment industry. The combination of these experiences led to an interest in finance and developing a deeper understanding of how to finance businesses. After completing his undergraduate degree, he worked for a global bank focusing in business banking for medium and large businesses within Sheffield and the South Yorkshire region.
Having moved back into academia to study for a postgraduate qualification, he developed an interest for research in Education and Technology (technology use in educational research and educational technology) with particular emphasis on Web2.0 and mobile technologies, Andragogy & Heutagogy and through Ph.D study a focus on eye-tracking in natural environments. Oliver's current teaching focus is in the area of Finance and Strategic Management.
- Eye-tracking in real world and retail environments
- Education and Technology
- Environmental Retail
Oliver's Ph.D and current research interest investigates how we interact with and interpret our experiences in the real world through our visual behaviour. This involves unravelling our perceptions of experience and the processes involved in developing those perceptions. A major contributing factor to the way we engage with the environment is through the visual system. As we engage visually with an environment, we also make sense of the experience we have within that environment. Thus, linking vision, environment and the interpretation of experience.
Oliver's Ph.D research aims to evaluate how we interpret experiences and will be achieved by exploring the nature of our visual engagements within a range of environments. In order to achieve this, a key aspect of the research is to explore the nature of visual engagements through scrutinising eye-tracking data and the associated cognitive and psychological processes involved.