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Dr Mariale Moreno

Dr Mariale Moreno

Senior Lecturer in Circular Economy


Dr Mariale Moreno joined the Exeter Business School in November 2019 after four years at Cranfield University. Mariale has a background in Industrial Design and has extensive expertise in Circular Economy and Design Thinking Education and Scholarship. Mariale has demonstrated the ability to provide excellence in teaching through her leadership, supervision and course development. For example, in her role at Cranfield University, she had been instrumental in the development of Circular Economy courses and short courses as well as developing and delivering online learning and executive workshops.

In addition, she had developed a unique research expertise in using and refining a mix methods approach to interpret and analyse data from qualitative (e.g. ethnography, case study analysis, scenario and road mapping development) and quantitative approaches (e.g. statistical analysis) to identify different user/company patterns, behaviours and preferences, to enable product and service innovation that can deliver value creation activities with circular economy in mind. She has led teaching and research activities in collaboration with Royal Mail, DS-Smith, Cisco, The Clearing, Philips, ENSO, Walmart and the Ellen MacArthur Foundation. 

In the past, she collaborated at the CIE-MAP Research Centre, an EUED inter-university research project between industry and academic partners looking at reducing materials and energy demand. She has also collaborated at the Royal Society of Arts and the Helen Hamlyn Centre for Design on topics around behavioural change. 


  • PhD
  • MSc
  • BSc Hons


Research interests

  • Circular Design and Business Models
  • Human-centered Design   
  • Data-driven Innovation   

Research projects

Mariale is a co-investigator of the EPSRC funded grant 'Circular4.0: Data-Driven Intelligence for a Circular Economy' which aims to identify how data from products in use can inform intelligent decisions surrounding the implementation of Circular Economy strategies so as to accelerate the implementation of circular approaches to resource use within UK manufacturing. This project is in collaboration with Universities of Sheffield, Airbus, Riversimple, Rolls-Royce and the MTC as industrial collaborators. Mariale is also the principal investigator of Circular Economy in Motion funded by the Royal Academy of Engineering to showcase Circular Economy best practice in developing countries. Mariale has been the lead researcher in multiple research projects including the Network on Consumer Goods, Big Data and Re-distributed Manufacture (RECODE Network).

Awards and Honours

  • Chevening Scholar  

External positions

  • Visiting Fellow at Cranfield University  
  • Circular Economy consultant 

Invited lectures

  • 2019 Women Economic Forum: Inspiring passion and Innovation through sustainable change. Tomar, Portugal  
  • 2018 Designing for a Circular Economy – Vancouver Design Week, Vancouver, Canada.
  • 2016 Panel member in the 'Positive Economy Forum' Session: Being free in the big data world, Le Havre, France.
  • Industrial Lectures: Unilever, PA consulting, EDIE, The Ellen MacArthur Foundation

Mariale focuses her teaching vision on disrupting traditional education. This is because she thinks circular economy learning needs a multi-disciplinary hand on approach. That is why Mariale is passionate about using technology and disruptive methods of teaching to deliver the learning outcomes set up in different programmes. Some of the teaching methods she has applied are:

  • Client face multi-disciplinary projects like the shoe-lab, a collaboration with Cisco and The Clearing
  • Collaborative Workshops with international universities, like the Circular Design Workshop at the Vancouver Design Week as part of a collaboration with KPU, in Canada
  • Online learning including the first CE MOOC in Portuguese in collaboration with 3Drivers and Instituto Superior Técnico de Lisboa
  • Continuous Mentorship and flipped classroom techniques
  • Hackathons such as the one organised in collaboration with Cisco, Philips and the Ellen MacArthur Foundation