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University of Exeter Business School

Professor Lisa Harris

Professor Lisa Harris

Director of Digital Learning

 L.J.Harris@exeter.ac.uk

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Overview

Lisa joined the University of Exeter in October 2017 as Director of Digital Learning. She is also an Education Incubator Fellow and a FutureLearn Fellow. She runs the Building Your Career in Tomorrow’s Workplace FutureLearn MOOC and modules in Digital Business (#BEMM129) and Digital Technologies and the Future of Work (#BEM2034).

Lisa has led the development and implementation of innovative degree programmes in three UK Universities, utilising cross-faculty expertise supported by industry projects and online learning pedagogies. She has had input at a senior level to research, education and enterprise agendas: inspiring innovative projects to develop new educational programmes, multi-disciplinary communities of practice and industry partnerships. She achieved Higher Education Academy Principal Fellowship (PFHEA) in 2017.

Lisa was a Director of the Web Science Institute and a Director of the Web Science Centre for Doctoral Training at the University of Southampton. She developed and ran an MSc in Digital Marketing there in 2009, and the UK’s first e-commerce degree programme at Brunel University in 1999.

Lisa has been a contributor to a series of practical online marketing workshops for SMEs since 2007 under the title “Punch Above Your Weight”, and to Digital Literacy and Digital Marketing workshops for university staff and students. Accredited online MBA Tutor at the University of Liverpool.

Lisa has a PhD in the management of technological change in the banking industry from Brunel University, a MBA from Oxford Brookes University and a post-graduate diploma from the Chartered Institute of Marketing. Lisa is a published author of many books and academic articles in both ‘old’ and ‘new’ media.

Specialties: digital literacies, MOOCs, online learning, blended learning, web science

Qualifications

  • ACIB
  • MBA
  • MCIM
  • PhD
  • PFHEA

Links

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Research

Research interests

  • Integrating digital literacies into the curriculum
  • A socio-technical model of learning in HE
  • MOOCs as catalysts for change in HE
  • Social media marketing in the charity sector
  • The role of digital media in cultural heritage

Research projects

Current PhD supervision:

  • A socio-technical model of learning in HE
  • MOOCs as catalysts for change in HE
  • The role of digital media in cultural heritage

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Publications

Books

Budd L, Harris L (2009). E-Governance Managing Or Governing?., Routledge. Abstract.
Harris L, Dennis C (2007). Marketing the e-Business., Routledge. Abstract.
Budd L, Harris L (2004). E-economy: Rhetoric or business reality?. Abstract.
Jackson PJ, Harris L, Eckersley PM (2003). E-Business Fundamentals., Psychology Press. Abstract.

Journal articles

Costa C, Harris L (2017). Reconsidering the technologies of intellectual inquiry in curriculum design. The Curriculum Journal, 28(4), 559-577. Abstract.
Ferguson R, Scanlon E, Harris L (2016). Developing a Strategic Approach to MOOCs. Journal of Interactive Media in Education, 2016(1).
Harris L, Rae A, Misner I (2012). Punching above their weight: the changing role of networking in SMEs. Journal of Small Business and Enterprise Development, 19(2), 335-351. Abstract.
Barnes D, Clear F, Dyerson R, Harindranath G, Harris L, Rae A (2012). Web 2.0 and micro‐businesses: an exploratory investigation. Journal of Small Business and Enterprise Development, 19(4), 687-711. Abstract.
Harris L, Rae A (2011). Building a personal brand through social networking. Journal of Business Strategy, 32(5), 14-21. Abstract.
Harris L, Dennis C (2011). Engaging customers on facebook: Challenges for e-retailers. Journal of Consumer Behaviour, 10(6), 338-346. Abstract.
Harris L, Warren L, Smith K, Carey C (2011). Web 2.0: Privacy and Integrity in the Virtual Campus. International Journal of Cyber Ethics in Education, 1(3), 78-91.
Harris LJ, Warren L, Ashleigh M, Leah J (2010). Small steps across the chasm: ideas for embedding a culture of open education across the university sector. In Education, 16
Harris L, Rae A (2010). The online connection: transforming marketing strategy for small businesses. Journal of Business Strategy, 31(2), 4-12. Abstract.
Harris L, Rae A (2009). Social networks: the future of marketing for small business. Journal of Business Strategy, 30(5), 24-31. Abstract.
Harris L, Rae A (2009). The revenge of the gifted amateur. be afraid, be very afraid. Journal of Small Business and Enterprise Development, 16(4), 694-709. Abstract.
Vincent J, Harris L (2008). Effective use of mobile communications in E-government: How do we reach the tipping point?. Information Communication and Society, 11(3), 395-413. Abstract.
Harris L, Rae A, Grewal S (2008). Out on the pull: how small firms are making themselves sexy with new online promotion techniques. International Journal of Technology Marketing, 3(2), 153-153.
Ayios A, Harris L (2005). Customer relationships in the e-economy: Mutual friends or just a veneering?. Qualitative Market Research, 8(4), 454-469. Abstract.
Harris L, Duckworth K (2005). The future of the independent travel agent: the need for strategic choice. Strategic Change, 14(4), 209-218.
Coles AM, Harris L, Davis R (2004). Is the party over? Innovation and music on the web. Journal of Information, Communication and Ethics in Society, 2(1), 21-29. Abstract.
Harris L, Coles A (2004). The impact of the Internet on marketing priorities in the financial services industry. Strategic Change, 13(1), 11-18. Abstract.
Jackson P, Harris L (2003). E-business and organisational change: Reconciling traditional values with business transformation. Journal of Organizational Change Management, 16(5), 497-511. Abstract.
Harris L, Coles AM, Davies R (2003). Emerging ethical perspectives of e-commerce. Journal of Information, Communication and Ethics in Society, 1(1), 39-48. Abstract.
Harris L, Cohen G (2003). Marketing in the Internet age: what can we learn from the past?. Management Decision, 41(9), 944-956. Abstract.
Coles AM, Harris L, Dickson K (2003). Testing goodwill: Conflict and cooperation in new product development networks. International Journal of Technology Management, 25(1-2), 51-64. Abstract.
Spence LJ, Coles A, Harris L (2002). The Forgotten Stakeholder? Ethics and Social Responsibility in Relation to Competitors. Business and Society Review, 106(4), 331-352.
Harris L (2002). The learning organisation – myth or reality? Examples from the UK retail banking industry. The Learning Organization, 9(2), 78-88. Abstract.
Harris L (2001). The IT productivity paradox-evidence from the UK retail banking industry. New Technology, Work and Employment, 16(1), 35-48. Abstract.

Conferences

Majekodunmi D, Harris L (2016). Consumers’ attitudes towards social media banking. Abstract.
Harris L, Molesworth M (2016). Engaging students and MOOC learners through social media. Social Media for Learning in Higher Education 2015.
Phethean C, Tiropanis T, Harris L (2015). Engaging with charities on social media: Comparing interaction on Facebook and Twitter. Abstract.
Phethean C, Tiropanis T, Harris L (2014). Taking the relationship to the next level: a comparison of how supporters converse with charities on facebook and twitter. Abstract.
Brown I, Hall W, Harris L (2014). Towards a taxonomy for web observatories. Abstract.
Brown I, Hall W, Harris L (2013). From search to observation. Abstract.
Phethean C, Tiropanis T, Harris L (2013). Rethinking measurements of social media use by charities: a mixed methods approach. Abstract.

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External Engagement and Impact

Awards and Honours


External positions

  • Reviewer, NTFS
  • FutureLearn Fellow

Invited lectures

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Teaching

Lisa has led the development and implementation of innovative degree programmes in three UK Universities, utilising cross-faculty expertise supported by industry projects and online learning technologies.

In 2018 she developed the Building Your Career in the Workplace of the Future FutureLearn MOOC and new modules in Digital Business (#BEMM129) and Digital Technologies and the Future of Work (#BEM2034) as an Education Incubator Fellow.

In 2013 she helped to develop the first MOOC in Web Science and she was Lead Educator for the Digital Marketing, Power of Social Media and Learning in the Network Age FutureLearn MOOCs.

Lisa has also contributed to a major project titled Students as Creators and Change Agents, a partnership between staff and students to develop a BSc in Business Management with direct student input to programme structure, content and delivery. She has developed and run prize winning inter-disciplinary Curriculum Innovation modules in Digital Literacies and Online Social Networks. She set up the University of Southampton’s Student Digital Champions Programme in 2012.

In 2018/9 she developed the Building Your Career in Tomorrow’s Workplace FutureLearn MOOC and new modules in Digital Business (#BEMM129) and Digital Technologies and the Future of Work (#BEM2034).

Modules

2023/24


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