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Dr Donna Maria Poade

Dr Donna Maria Poade

Lecturer in Management


+44 (0) 1392 723845

Streatham Court, University of Exeter, Rennes Drive, Exeter, EX4 4PU, UK

Donna Maria Poade is Lecturer in Management at the University of Exeter Business School since 2017 after previously working as adjunct lecturer within the department since 2009. She has an industry background in research consultancy in both public and private sectors with a specific focus on tourism industry-related projects and is an advocate of ethical business practices. She is also active outside of academia working on a number of well-being and mental health initiatives within local communities.

Donna received her doctoral degree in 2017 from the University of Exeter which focused on the function and impact of innovation alongside key issues associated with the management and operation of dark tourism visitor sites and attractions. Her doctoral work highlighted that researching ‘sensitive issues’ and ‘emotion work’ can present numerous opportunities and challenges for the researcher and wider team. The importance of well-being in the academy is a key area of Donna’s most recent work. Her most recent project explores the emotional components within the research process across multi-disciplinary research areas highlighted in her recent event in conjunction with MMU entitled ‘Encountering Emotions in Academia’.

Donna is also a keen methodologist and has taught research methods modules at the University of Exeter for a number of years with a particular interest in innovative research methods when working with ‘sensitive issues’.

She is also the co-founder of ‘The Academic Woman’ – a platform dedicated to the personal and professional development of women in academia which runs a seminar series of inspirational talks and events across the University.

Nationality: British


BSc (Hons) (University of Plymouth) Tourism Management, MSc (University of Plymouth) Social Research, PhD Management (University of Exeter)

Research interests

  • Well-being in Academia
  • Researching ‘sensitive issues’ and ‘emotion work’
  • Business ethics and ethical business practices
  • Conscious leadership
  • Ethical innovations
  • Innovative research methods
  • Dark tourism

My current research explores the emotional components within the academic research process across multi-disciplinary research areas highlighted in my recent event in conjunction with Manchester Metropolitan University entitled ‘Encountering Emotions in Academia’ in July 2018. This event offered participants the opportunity to explore and engage emotionally and bodily with the effects of researching and teaching of sensitive issues with an attempt to break away from traditional conference formats. I am keen to explore well-being within corporate organisations and specific professions. Planning is underway for the next series of events to form a wider research agenda which includes forthcoming publications. 

Research projects

I am currently supervising a number of MSc Management and MSc Marketing students across a wide range of topics. 

Awards and Honours

Member of the Society for Business Ethics

External positions

Member of the British Academy of Management

My teaching crosses a number of modules and degrees throughout the Business School. I have expertise to share with students in research methods and methodology, using my research to support and inform my teaching practices, particularly in innovative data collection methods and research ethics.

I am also module lead for Work Based Learning on the new University of Exeter Business School Degree Apprenticeship Chartered Manager program which consists of supporting and engaging managers in their professional and personal journeys. I also have experience of teaching MBA students.

My other teaching interests are associated with dark tourism, tourism studies, and hospitality where I present a number of guest lectures both within and outside the University of Exeter.



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