Eva Kruuti

Eva’s interest in marketing began during her undergraduate studies in management. She decided to do a Masters in marketing as she believed it would open up a variety of job opportunities and provide her with the skills to either choose a specialised role or work in a wider marketing position.

Why did you pick Exeter over other Universities?

When I was searching where to study for a Masters in Marketing, I looked for a university that was internationally recognised and had an excellent reputation for teaching and research. The University of Exeter ticked all of these boxes, in addition to the MSc Marketing degree holding accredited from the Chartered Institute of Marketing. After researching the University I firmly believed that a Masters degree from Exeter would give me outstanding skills, knowledge and the possibilities to succeed in a global business environment.

What were you doing before you started your postgraduate studies at Exeter?

I am originally from Finland, however having lived abroad for most of my life in five different countries, I recognised that universities in the UK offer a multicultural student community, which influenced my decision to move to England. Before coming to Exeter, I studied at the University of Bath where I completed my undergraduate degree in Management with a one-year long placement.

Why did you pick this postgraduate course?

My aspiration to pursue a Masters degree in Marketing stems from my undergraduate studies in Management. I became fascinated with understanding the factors behind consumer behaviour, the influence of marketing and the way it can direct a consumer’s mind. Furthermore, a big plus was that a degree in Marketing would open up a diverse range of career opportunities. Depending on your expertise, you can specialise in a particular field of marketing or work in a broader role.

How have you found the teaching, research, lecturers, course content?

I have found my teachers highly knowledgeable in their subject areas, as well as very friendly and willing to provide any additional support even outside of their office hours.

It is difficult to select my favourite module as I have enjoyed them all. Nonetheless ‘Marketing Strategy’, in addition to ‘Marketing and New Product Innovation’ have been particularly interesting and have provided me with an understanding of a wide range of topics. As a whole, the course content for all my modules have embodied both theory and practical examples that have given me a broad set of skills and knowledge beneficial for a future career in marketing.

Do you feel your postgraduate course will enhance your employability?

I believe that the knowledge, skills and experience I have gained during my Master’s degree in Marketing, together with the guidance received from the Career Zone will considerably strengthen my future employability.

How have you found the support services and the facilities?

Throughout my studies it has been especially helpful that all the teachers provide the lecture slides, reading lists, assignment details, and any other additional material on the University’s online platform, the Exeter Learning Environment (ELE). In addition to this, the University’s iExeter student portal and smartphone app makes finding any information quick and easy, as having everything accessible on one single platform, such as your email, timetable, room bookings and Career Zone appointments, is very helpful when you need access on a regular basis.

Have you used the Career Zone? How has it benefitted you?

There are various support services available and one that has been particularly valuable is the Career Zone in the Business School. During my appointments with the Careers Consultants, I have recognised that they are very skilled in providing advice on numerous aspects, including how to appropriately word the information within my CV and cover letters, as well as assisting with job searches.
Tell us about the campus

The campus features various study spaces suitable for both individual and group work. The entire campus is surrounded by lots of trees making it an enjoyable and beautiful place especially during the spring, summer and autumn. Likewise, the University has great sport facilities, classes and courses available at the Sports Park, which I would definitely recommend in trying.

My favourite place on campus is The Forum as I enjoy having different study places, cafes and the library all conveniently located in one modern building.

Did you find it okay settling into Exeter / the UK?

Prior to arriving at Exeter, students were sent emails with detailed guidance and an invitation to complete the University of Exeter Business School’s Induction on the FutureLearn platform. These provided me all the necessary information to feel better prepared to begin my Masters degree, as well as any other advice prior to arrival and through Freshers’ Week.

During Freshers’ Week, the Business School also hosted a welcome talk for MSc Marketing students, which was a great opportunity to meet the other students on my degree and get to know everyone before classes began. The University’s different support resources and events made settling into Exeter very easy so I felt I could start my new degree with confidence.

Do you feel campus has an international feel? How does Exeter compare to where you are from originally?

The University is very welcoming to people from a variety of different countries and this is clearly noticeable. Consequently, there are many international students making the atmosphere on campus vibrant and diverse.

What has been the biggest highlight of studying at Exeter?

My biggest highlight has been getting to know different people from various cultural backgrounds, as well as experiencing the teachers’ willingness to help and as a result, the close collaboration between teachers and students.

How is your accommodation at Exeter?

I decided to book a studio apartment that was just a short walk from the Streatham campus, as well as within walking distance from the centre of Exeter. This proved to be both a practical and pleasant choice, as I have regularly enjoyed the green scenery during the walks to and from classes.

What advice would you give to a prospective student considering your course and Exeter Business School?

A Masters degree at the University of Exeter is intensive and requires dedication, good time management and an ability to manage several tasks and projects simultaneously. My advice to future students considering the MSc Marketing degree at Exeter is to be prepared to work hard and effectively manage your time right from the beginning.

I would recommend reading the module descriptions of the compulsory and optional modules prior to the first week to obtain a brief understanding of what to expect. In addition to this, complete any material you are sent in advance, such as online induction courses, registration, setting up an email account and so on, as this allows you to make the most out of Freshers week, and makes it much easier to settle into Exeter. Most importantly, I would encourage everyone to be open-minded and excited to meet new people from various countries. This will allow you to develop cross-cultural skills and also recognise how different people work in group situations, which is highly beneficial in an international working environment.

What do you want to do when you graduate?

I am currently applying for entry-level marketing positions and graduate jobs in different European countries. I hope to pursue a marketing role in a FMCG company and would also enjoy moving to a new country and learn a new language on the side.

Sum up your experience at Exeter in just four words:

An amazing twelve months!