The University of Exeter Business School's first-class academic reputation attracts internationally renowned researchers and skilled educators, with 92% of Business and Management research rated as world leading or internationally excellent in the Research Excellence Framework (REF) 2021.
On The Exeter MBA, you will benefit from direct and immediate access to top researchers in the teaching team and work with experts in the latest business ideas, theories and approaches. You will discuss and debate the current challenges and opportunities facing businesses with some of the top business professionals and leading business academics in the world, sharing insights from their vast and varied years working in industry around the globe.
Professor Donald Lancaster, The Exeter MBA Director
Having driven corporate and marketing success for advertising agencies over 35 years in many parts of the world, Donald has significant experience and expertise internationally in the practice of marketing communications, management, leadership, presentation, coaching and training, alongside other skills. He led well-known agency offices such as JWT, Ogilvy and Lowe, working with diverse brands including HSBC, Unilever, P&G, Mars, Mazda and Toyota.
Curiosity led Donald to translate and test some of that practice experience through Doctoral research at Bath in 2014. His PhD unearthed new insights into the relationships between global advertisers and their agencies, applying academic theory to new areas of the practitioner arena. He subsequently became an associate Professor, is a Fellow of the Higher Education Authority, Fellow of the Worshipful Company of Marketors and a Certified Management & Business Educator, and lectures in Marketing, Advertising and Brand Management.
Previously as Director of Teaching for MBAs at Bath, he joined Exeter in 2022 to lead the development of The Exeter MBA programme suite.