ISR Guest Seminar - Viability and service evolution


Speaker:Professor Ralph Badinelli, Pamplin College of Business, Viginia Tech
Website: http:/
Date: Monday 17 June 2013
Time: 13.00
Location: Marchant Room, Building:One

Further details

This paper examines the trajectories of a service through service processes within a service ecosystem. By modeling the decisions of agents in terms of fuzzy decision models which reflect the abductive phase of service innovation we establish a framework for describing the trajectories of different types of agents in different types of service systems.  Furthermore, we provide a precise and measurable definition of service viability and connect the performance of trajectories to the viable systems approach (VSA).  Connections to and implications of requisite variety theory will be discussed.