Patriotic bubble: Myth or reality?”


Speaker:Guy Bellamy , Managing Director, Elephant Communications
Date: Friday 16 November 2012
Time: 2 pm
Location: Streatham Court D, Streatham Campus

Further details

In the run up to this summer's events there was extensive debate about the expected positive knock on effect to consumer confidence and the economy. Over the summer months, new consultancy elephant communications commissioned research to track consumer confidence before, during and after the summer events. We explored consumers' outlook and their relationship with the media as measures of this.

During this seminar session, elephant MD Guy Bellamy will share highlights of the research and take questions more generally about how brands market and communicate in a challenging economic climate.