Business and Tourism

Module description



Tourism is often described as the world's largest industry. The aim of this module is to explore how tourism is distinctively organised and managed as an economic activity. The module introduces you to the quite different nature of the ‘product’ and commodification in tourism (as opposed to other sectors encountered in management studies); that is, tourism experiences are unique in terms of their perishable, time-specific, and place-dependent nature. The different types of organisations involved in the delivery of tourism experiences and their roles are discussed, followed by an introductory discussion of major business functions as they specifically relate to, and are used by, tourism businesses.


Additional Information:



This module covers subjects like culture, authenticity, and issues related to tourism, which are all relevant across countries. Also, students examine how tourism is managed in different parts of the world through various international case studies.



Sustainability is a theme that runs throughout the module and discussed in terms of responsible tourism.

All of the resources for this module are available on the ELE (Exeter Learning Environment).

External Engagement

Academics and research students within the university share their expertise in guest lectures.


Students develop their team-working and presentation skills, as well as their ability to put theory into practice.

Full module specification

Module title:Business and Tourism
Module code:BEM1013
Module level:1
Academic year:2016/7
Module lecturers:
  • Dr Suzana Pavic - Convenor
Module credit:15
ECTS value:






Duration of module: Duration (weeks) - term 2:


Module aims


This module aims to give students a clear overview of the tourism industry through the investigation of  product, service and experience.  The module aims to enable students to engage with some of the key concepts and tools used by tourism businesses and evaluate their importance.


ILO: Module-specific skills

  • 1. understand the nature of the tourism 'product' and 'production process'
  • 2. describe in detail the main types of business that are involved in the assembly of products and the roles they play
  • 3. clearly explain the external environment in which tourism business operate and the range of factors that influence tourism production
  • 4. appreciate how mainstream concepts from management are used and adapted by tourism businesses

ILO: Discipline-specific skills

  • 5. communicate module specific knowledge using a variety of media
  • 6. use electronic library resources and search engines to research module specific knowledge

ILO: Personal and key skills

  • 7. listen effectively
  • 8. effectively self-manage their time and planning activities
  • 9. use reflective techniques as part of adaptive learning strategies
  • 10. work effectively in teams

Learning activities and teaching methods (given in hours of study time)

Scheduled Learning and Teaching ActivitiesGuided independent studyPlacement / study abroad

Details of learning activities and teaching methods

CategoryHours of study timeDescription
Contact hours20Lectures
Contact hours5Tutorials

Formative assessment

Form of assessmentSize of the assessment (eg length / duration)ILOs assessedFeedback method
Group discussion10 mins1-10Verbal feedback
Mini presentations5 mins1-10Verbal feedback
Mock assessment1 hour in class1-10Verbal and written feedback

Summative assessment (% of credit)

CourseworkWritten examsPractical exams

Details of summative assessment

Form of assessment% of creditSize of the assessment (eg length / duration)ILOs assessedFeedback method
MCQs501 x 50 questions1-9Written and verbal feedback
Group project (in pairs)501000 words1-10Written and verbal feedback

Details of re-assessment (where required by referral or deferral)

Original form of assessmentForm of re-assessmentILOs re-assessedTimescale for re-assessment
MCQMCQ Test (50%) 1 x 50 questions1-9August Reassessment Period
Group projectIndividual project (50%) 1000 words1-10August Reassessment Period

Syllabus plan

• The Organization of Tourism Production

• The Tourist Experience

• Sustainable Tourism Development

• Business Functions

• Marketing

Indicative learning resources - Basic reading

Beech, J. & Chadwick, C. (2005) The Business of Tourism Management. London: Prentice Hall.


Cooper, C. et al (2005) Tourism. Principles and Practices. Harlow: Pearson.


Holloway, C. (2009) The Business of Tourism. London: Prentice Hall.


Page, S.J. (2006) Tourism Management. Oxford: Butterworth-Heinemann.


Pender, L. and Sharpley, R. (2005) (eds.) The Management of Tourism. London: Sage.


Sharpley, R. (2006) Travel and Tourism. London: Sage.

Module has an active ELE page?


Origin date


Last revision date