Maximising decision making and performance through effective data management - The Business Leaders Forum's Autumn Event

On Thursday 13th October The University of Exeter Business School hosted our autumn event which explored how effective data management can boost decision making and performance in business.

David Allen, Pro-Vice Chancellor and Executive Dean, introduced the event and was joined by Mark Patron (Exeter Alumni, Digital Consultant & Non-Executive Director of RedEye), Dr Sabina Leonelli (Associate Professor in Philosophy and History of Science) and Professor Brit Grosskopf (Professor of Economics, Head of Economics).Their knowledge and expertise in this field was greeted enthusiastically and lead to an informative and engaging Q and A.

Brit, who joined the University of Exeter Business School as a Professor of Economics in September 2013, opened the seminar. Her research interests lie at the intersection of economics and psychology. Britt uses experimental methods to study individual and group behaviour with a particular interest in social preferences, reasoning, learning, reputation, identity and happiness which she talked about during her presentation. Britt is the current head of the Economics department.

Mark Patron, who graduated from the University of Exeter in Engineering Science has worked in data driven marketing for 30 years. Mark talked about his work as CEO of RedEye which has grown into one of the top two UK based email marketing automation businesses. He has been a director of over 50 data businesses and responsible for making over £100m for private equity firms.

Photographer: Will Dolphin

Sabina is Associate Professor in Philosophy and History of Science. She serves as the Co-Director of the Exeter Centre for the Study of the Life Sciences, where she leads the Data Studies research strand ( Sabina outlined her research on the philosophy, history and sociology of data-intensive science, especially the research processes, scientific outputs and social embedding of Open Science, Open Data and Big Data. Until 2019 she holds an ERC Starting Grant to investigate and compare existing strategies for dissemination and re-use of data across several fields, with emphasis on the biological and biomedical domains. Sabina is published widely in philosophical, STS and biology journals, and is the author of Data-Centric Biology: A Philosophical Study (2016, Chicago University Press).

Our next networking event will be on December 1st and focuses on “Leading Change”.