BA Management with Marketing with Industrial Experience

Helen has taken advantage of all the careers support offered by the Business School and has secured a marketing internship with IBM for her Industrial Placement year.

“I chose to study at the University of Exeter Business School because the opportunities to enhance employability and career prospects set Exeter apart from other universities. When I attended an Offer-Holder Visit Day, I was particularly impressed by the superb facilities, the warm atmosphere and the passion of the lecturers and current students.

The welcoming atmosphere of the University of Exeter campus makes studying here so enjoyable and the diversity of the Business School creates a buzzing environment. It doesn’t matter what background you come from; everyone brings something unique to the Business School and the University of Exeter as a whole.

Getting involved with societies such as the Exeter University Big Band, Women’s Rugby and the Business and Finance Society has given me the opportunity to meet a variety of other students with common interests.

Since beginning my studies here, I have developed a passion for Marketing. This is mainly due to my first year Fundamentals of Marketing Module Lecturer Dr Alex Thompson who engages all his students by incorporating his own experiences into the lecture material. This built our understanding of the purpose of promotion and the influence of branding in our everyday lives.

The best thing about studying at the University of Exeter Business School is the guidance available, both academically and within the Business School Career Zone. Meetings with my personal tutor Nav Mustafee increased my confidence and understanding to start exploring potential career paths and to apply early for industrial placements. The Careers Zone also organises events to help with this, including CV workshops, psychometric testing, mock assessments and employer presentations. A highlight was the Industrial Placement Fair, which gave us the opportunity to network with top employers.

The University runs schemes such as the Student Campus Partnerships, which has allowed me to carry out an internship as a Marketing and Recruitment Assistant in the Business School. This has developed my confidence and given me vital experience in Marketing.

For my industrial placement year, I’ve been offered a marketing placement with IBM’s Interactive Experience Department which will be based in Southbank, London at the UK Head Office. This will be a brilliant experience and I can’t wait to get started.”