MSc Marketing

Shiyan is from China and was awarded a global excellence scholarship to study MSc Marketing. She especially appreciates the careers support on offer and likes how friendly the careers advisors are.  

Why did you pick Exeter over other Universities?

When I was choosing universities, the quality of teaching was the most important factor, the University of Exeter has a Gold award from The Teaching Excellence Framework (TEF), which reassured me of the high quality teaching. Besides this, the city has a comfortable climate, beautiful riverside, nice people and a safe atmosphere.

What were you doing before you started your postgraduate studies at Exeter?

Before I came to Exeter, I studied Korean Language and Literature for my undergraduate degree in Xi’an, China. I also did an internship for a few months at NetEase.

Why did you pick this postgraduate course?

I have always had a keen interest in marketing and the course at Exeter is very practical.

How have you found the teaching, research, lecturers, course content?

The course schedule is very well designed and practical. We study the fundamental modules in the first term, and then in the second term, we have had the chance to design marketing plans for real companies.

The ELE system and Library database are very useful, I use them for everything.

As an International Student, did you find it okay settling into Exeter?

Yes, settling in has been easy and there are so many Chinese supermarkets here, I can find anything I need to cook Chinese food.

What are your top tips for international students thinking about studying in the UK?

Always try to practise and improve your English, joining a few societies will definitely help. Always try to talk to your classmates before the classes too and don’t be embarrassed about making mistakes with your English.

Are you a member of any societies, volunteering, or hold any part-time jobs?

I’m a member of the K-POP (Korean Pop) society, it’s so much fun. I am also a member of the Chinese debating team, we recently went to Durham, Warwick and London for competitions, and I’ve won several MVP awards and formed great relationships with my team members. I hope I can find more spare time to join the English debating and Harry Potter societies.

What has been the biggest highlight of studying at Exeter?

My highlight was my team achieving the highest score out of all 36 teams for a piece of group work. This really boosted my confidence going forward. I’m also really grateful to work as a student ambassador for the University’s marketing team, it makes me feel strongly connected to the University.

Have you used the Career Zone? How has it benefited you?

I highly recommend the career zone service for Business School students, I’ve used the website to apply for some vacancies, attended a workshop for CV writing and had a few appointments with careers advisors. I’ve found it very helpful and easy to use—all the workshops and some of the appointments can be booked online. I have had a few appointments with the careers advisors and they are really helpful and friendly.

Do you feel your postgraduate course will enhance your employability?

Yes definitely, the modules I have studied so far have equipped me with sufficient theoretical knowledge and have given me opportunities to demonstrate my skills.

What do you think of the campus?

It’s great, you can find a place to study in every corner of the campus. Plus, the campus looks very nice; it’s full of trees, flowers and ponds. My favourite spot is the old library, you can even find a small movie museum in the building.

How have you found the city and the surrounding area?

The city is very safe and beautiful. I love the view around the riverside and the shops near to the cathedral. Tea on the Green does the best scones I’ve ever tried. Having an airport just outside the city is handy for visiting European countries too.

How is your accommodation at Exeter?

I highly recommend my halls, Lafrowda. They are the perfect location for Business School students, the block I live in is only a 5-minute-walk away from the lecture locations. The reception is very helpful and conveniently, there is a grocery store just opposite.

What advice would you give to a prospective student considering your course and Exeter Business School?

Try to gain an idea of your future career direction before you choose your course and tailor your module choices and assignments to support your career goals. If you don’t have a clear plan for the future, try to find out more about yourself whilst at university.

What do you want to do when you graduate?

I would like to find a job in the marketing department of a multinational company. I am currently looking at finding a summer internship in London whilst also looking for a full-time job back in China.

Anything else you want to add?

I was lucky enough to be awarded a Global Excellence Scholarshipby the University and I am very grateful for that. I love the University and the city, it’s a great place for someone that really wants to enrich their life with knowledge.

Sum up your experience at Exeter in just four words:

Peaceful, friendly, meaningful, hopeful