Arnnuta Ackrapoenkit

MSc Marketing

Keen to pursue a career in marketing, Arnnuta came to the UK from Thailand, to study a Masters – and was attracted by the flexibility of the programme on offer at the University of Exeter Business School.

“Comparing the programme at Exeter to others, I found that the MSc at the University of Exeter Business School gave me the flexibility to design my studies to suit my own objectives. The course offers a broad mix of modules in both marketing and business subjects, which gives you a great foundation for establishing yourself as a well-rounded marketing professional.

Now that I’m here and fully immersed in the programme, one of the things I appreciate the most is the practical nature of our modules. We are given many opportunities to apply the concepts and knowledge we learn in practical ways. For example, in Integrated Marketing Communication, we learnt how to create an advertising pitch, which are the kind of skills I am sure to need when I go into a marketing career.

As an international student, a large element of studying abroad is about being able to experience a different culture – and the international mix of students at Exeter makes this is a very interesting and fulfilling place to learn.

There’s a great atmosphere and I learn a lot from both my lecturers and classmates. We motivate one another to get through the hard work with enthusiasm and responsibility – and I know that if I ever need any extra help or have any questions, my lecturers are there for me to talk to.

When I graduate, I would like to work in a leading company or agency, in some aspect of marketing consultancy. The MSc will support me in my professional career, and having this deeper level of knowledge will open up more opportunities for me in the future.

This is a challenging programme, but also a very enjoyable one. There’s a lot of flexibility so you can make the Masters your own, and a lot of support on offer to help you advance in your career.

I think it’s important to strike a good balance between your learning and your social life while you’re a student, even at postgraduate level – that way you can be proud of the work you achieve but also enjoy your experience to the full. There’s so much on offer, so you won’t be short of things to do, or ways to make friends.”