Empirical Generalisations in Marketing
|Date: ||Thursday 21 February 2013|
|Time: ||4.30 pm|
|Location: ||Matrix Lecture Theatre, Building One|
It is rare in social science research and even rarer in the realm of management research to find managerially actionable empirical generalisations. Part of the reason is the lack of suitable data but another key reason is the difficulty in publishing replication research in relevant journals.
This seminar will look first at an omnipresent “Emp Gen” which is to be found in the domain of Marketing and discuss why it is not more widely known, practiced and taught.
The seminar will then address the role of differentiated replication in research and provide some current examples which look at GP prescribing behaviour, buying behaviour in collaborative purchasing within the NHS and charitable donations in Australia.