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Reconstructing Consumer Landscapes 1945-1975: Shopper reactions to the supermarket in early post-war England


 
 


Questionnaire Feedback

Thanks

The project is now closed to the public. The researchers would like to thank all of you who participated in the ‘Reconstructing Consumer Landscapes’ project by returning questionnaires, providing interviews and publicising our research.

Results

On the 1st December 2007 we had received 1105 questionnaires and have created oral histories with over 120 individuals.

Of the 1105 questionnaire returns, 255 were completed online. Our preliminary statistics show that 80 % of respondents were female; 56 % of respondents answered questions for the period 1945-1955; 82 % answered for the period 1956-1965; and 95% answered questions for 1966-1975.

‘The Coming of the Supermarket’

Over the next year we will be putting together a draft for a book titled ‘The Coming of the Supermarket’. Writing a book will enable us to gather together previous work on the coming of the supermarket and combine this with data from the ‘Reconstructing Consumer Landscapes’ project. This will be the first attempt to write extensively about the development of self-service grocery retailing in Britain, which incorporates views from both retailers and consumers. We hope it will answer lots of questions raised by the general public and that it will stimulate further research.

 

 

   
     
   

AHRC
Reconstructing Consumer Landscapes 1945-1975:
Shopper reactions to the supermarket in early post-war
England is sponsored by the
Arts and Humanities Research Council