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Reconstructing Consumer Landscapes 1945-1975: Shopper reactions to the supermarket in early post-war England


 
 


Welcome

Post war Britain saw a transformation in the way people shopped for food: counter service shops were gradually replaced by the self service store, which evolved into the supermarket. The supermarket had a huge impact on shopping, revolutionising the layout of the shop and offering a dizzying array of new goods under one roof. But little is known about how consumers reacted to these new spaces. Researchers from the University of Exeter and the University of Surrey are together undertaking a research project to learn more about how the supermarket transformed everyday life in twentieth-century Britain. The research is funded by the UK Arts and Humanities Research Council and aims to examine how the supermarket transformed everyday life in twentieth-century Britain.


 

 

   
     
   

AHRC
Reconstructing Consumer Landscapes 1945-1975:
Shopper reactions to the supermarket in early post-war
England is sponsored by the
Arts and Humanities Research Council